Vegetaria

Branding

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With over 1.100 employees, Lutz Fleischwaren is a leading producer of sausage and meat in Germany. wrw united was responsible for the strategic branding of their vegetarian sub-brand „Vegetaria“. Besides the brand positioning they also created a new packaging, which introduces new character for each product category. I got the pleasure to join the team to help with the digital part of the branding.

Agency: wrw united
Client: Lutz Fleischwaren (Vegetaria)
Senior Art Director Digital: Christoph Gey
Illustration: Christoph Gey

 

 

Agency
wrw united

Client
Lutz Fleischwaren (Vegetaria)

Consultant & Conception
Mariam Claren
Jack Mett Rodriguez

Account Director
Tara Dealwis

Senior Art Direction Digital & Conception
Christoph Gey

Senior Art Direction Print & Conception
Andrea Gotzes

Text
Anja Ehrhardt
Stefan Golling

Development
Nils Klimm

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