Truly exceptional design captures attention, fosters understanding, and creates connection – not simply because it works, but because it engages emotionally and invites intellectual engagement.

Stefan Sagmeister puts it perfectly: “Beauty is not a superficial luxury, but an integral part of what truly works. When beauty is taken seriously, it does more than enhance the experience – it shapes behavior, perception, and use. Many structures or products conceived purely for function – such as numerous residential buildings from the 1970s – often failed because they were not beautiful, and people simply did not want to engage with them.”

Beauty is not decoration; it is clarity, humanity, and resonance – and it is what makes content and meaning truly perceptible. In digital products and brand experiences, this means approaching technical constraints not as limitations, but as creative challenges: beauty and function amplify each other, making a product genuinely useful and valuable for the people who experience it.

D&AD Best of Year, 2x Art Directors Club „Silver Nails“, 2x Red Dot Design Award „Best of Best“, 2x Deutscher Design Club „Silver“, Annual Multimedia Award, Corporate Design Preis, Deutscher Digital Award, German Design Award, Middlesex University „First Class Honours“, Work featured on the Apple Store, on Behance, 

But the best award was my “Seepferdchen” badge at school. I really had to fight for that one.

Collaborative: I work as part of your team or as a solo show. I can lead and I can follow — whatever works best for your business goals. You decide. But I strongly believe that different perspectives help shape better ideas and products. It takes the brave, the doubter, the visionary, and the doer. 

Direct: I work eye to eye. Remote or at your kitchen table. No detours, no distance. If you book me, you will get me. My full attention –  my devotion. You can be sure: I want to make your project the best of my career. 

Live: On request, I design directly with you on screen. For some clients it works better than presenting the outcome in a big “TADA” event. No finished draft as a surprise. Just the work, visible as it takes shape.

Personal: I work discreetly, reliably, and without ego. My bookings reach up to six and a half years. I’m faithfull. I’m a calm, trusted partner in critical phases and jump in on weekenders or overnighters if needed. I never miss a deadline. NEVER.  

Bachelor of Arts (First Class Honours) at Middlesex University in London, UK

Diploma “Communication Design” at Kölner Design Akademie in Cologne, Germany

At least the quadruple of time I spend in museums studying the old masters, watching interviews of designers and legends, making tutorials online, experimenting offline, browsing design plattforms, reading specialist articles, talking to colleagues, testing software and hardware … I still continue that.

AI is a magnificent invention of our time. However, I use it only selectively for support—for instance, as a sparring partner during strategy development and as a research tool. I create personas to interact with, all while ensuring data privacy. I use it to generate images or videos for mood boards, prototypes, and preliminary work.
That said, it does not replace thinking. It does not come up with the brilliant idea or the approach that defines a brand or makes a product unique. It delivers the average. I deliver the premium.

If my clients do not want any AI involvement during the process, I can easily do without it.

AI tools I use:
Claude, Gemini, Midjourney, Krea, Nano Banana, Flux, Qwen, Z Image, Firefly, Seedance, Grok, Veo, Kling, Runway and whatever emerging technology fits the brief.

I see it as my responsibility to pass on financial blessing. My income gives me the chance to support 2 godchildren in Africa on a constant basis and aid agencies such as:
TARGET e.V., Doctors without borders, Engineers without borders, Compassion, Plan, SOS Kinderdorf and NABU.