Brands with depth demand more than decoration.
I design brands and digital products from strategy to execution aligning every detail into one coherent direction. I deliver clear interfaces and production-ready assets that empower teams to build with confidence. I step in when teams lose clarity, helping them regain direction. For large projects, my studio extends this capability while ensuring consistent quality.
Recognized by Germany’s most prestigious design juries and trusted by world-leading brands.
Brands with depth demand more than decoration.
I design brands and digital products from strategy to execution aligning every detail into one coherent direction. I step in when teams lose clarity, helping them regain direction. For large projects, my studio extends this capability while ensuring consistent quality.
Recognized by Germany’s most prestigious design juries and trusted by world-leading brands.
BEAUTY & FUNCTION
For me, design is never just function or form — it is the inseparable symbiosis of both that makes it tangible, useful, and meaningful.
Truly exceptional design captures attention, fosters understanding, and creates connection — not simply because it works, but because it engages emotionally and invites intellectual engagement.
Stefan Sagmeister puts it perfectly: “Beauty is not a superficial luxury, but an integral part of what truly works. When beauty is taken seriously, it does more than enhance the experience — it shapes behavior, perception, and use. Many structures or products conceived purely for function — such as numerous residential buildings from the 1970s — often failed because they were not beautiful, and people simply did not want to engage with them.”
Beauty is not decoration; it is clarity, humanity, and resonance — and it is what makes content and meaning truly perceptible. In digital products and brand experiences, this means approaching technical constraints not as limitations, but as creative challenges: beauty and function amplify each other, making a product genuinely useful and valuable for the people who experience it.
Stefan Sagmeister puts it perfectly: “Beauty is not a superficial luxury, but an integral part of what truly works. When beauty is taken seriously, it does more than enhance the experience — it shapes behavior, perception, and use. Many structures or products conceived purely for function — such as numerous residential buildings from the 1970s — often failed because they were not beautiful, and people simply did not want to engage with them.”
AUDI
Reimagining a global icon — with clarity and consistency.
For nine months I contributed to Audi’s global digital rebranding — shaping a unified interface system that becomes the brand across devices and platforms, supported by a living style guide and award‑winning design principles.
CASE STUDY
DYN
Crafting a brand experience built for everyday fans.
From the first concept to onboarding, interface language and digital presence, I helped shape Dyn’s online identity — a streaming platform designed to connect sports lovers with the game through clarity, trust and effortless interaction.
CASE STUDY
CA GO
Turning complex logistics into seamless experiences.
For Ca Go, I shaped a digital identity and interface system that transforms a highly technical logistics platform into a clear, intuitive, and human-centered product, making operational complexity approachable and actionable for users.
CASE STUDY
VOLVO
Shaping premium visual narratives for a global brand.
For Volvo Cars, I co‑directed the art and concept of a digital outdoor campaign that elevates brand presence through refined visual language and strategic communication — translating automotive excellence into clear, compelling public expression.
CASE STUDY
„True honour lies in shaping brands that quietly touch hearts and inspire minds.“
Christoph Gey,
– Freelance Senior Art Director & UI/UX Designer –
“I like his work. Especially the Campari Site. I am sure he will do well.”
Stefan Sagmeister,
World known Designer & Artist
“His honesty and high quality standards fit perfectly to us. Anytime again.”
Philipp Brune,
Managing Director of “Strichpunkt Design”
“His expertise and dedication have significantly contributed to the success ouf our projects”
Andreas Heyden,
CEO of “Dyn Media”
“I like his work. Especially the Campari Site. I am sure he will do well.”
Stefan Sagmeister,
World known Designer & Artist
“His honesty and high quality standards fit perfectly to us. Anytime again.”
Philipp Brune,
Managing Director of “Strichpunkt Design”
Thoughts on AI as a Design Discipline
Artificial intelligence evolves fast. New tools appear every day, promising faster workflows and instant results.
In digital product design, the critical interface lies between design and code.
Well-structured design systems, pattern libraries and layouts can already be interpreted by modern design-to-code pipelines — turning visual intent into usable code for environments such as React, React Native or Flutter. This code can then be refined further through AI-assisted development workflows and vibe coding.
The real lever, however, is not the tool.
It is the quality of the design system, the clarity of the structure and the strategic intent behind it. AI can accelerate production and improve consistency.
But transforming generic design and generic strategy into code will never result in a great product.
Low bounce rates, strong KPIs and meaningful OKRs are achieved long before automation begins — through clear thinking, precise design decisions and a deep understanding of the product and its users. AI supports the process. Direction remains a human responsibility.
Core Competence
ABOUT CHRISTOPH GEY
Corporate Design
User Interface and Experience
Conceptual Art Direction
I translate complex brand visions into timeless digital legacies, specializing in the architecture of high-end corporate identities and user experiences.
I define digital identities for brands that refuse to settle for the ordinary. As a Creative Director and UX/UI Designer, I fuse the surgical precision of automotive engineering (Audi, Volvo, Ca Go) with the visceral energy of global sports (DFL, 1. FC Köln, A Bola) and the refined elegance of prestige (Pernod Ricard, Swarovski). A signature quality so distinct that even Google sought out my expertise.
My focus lies in crafting Corporate Designs and User Interfaces that transcend fleeting trends – evolving instead into digital heirlooms designed to endure
Logos
Poster & Advertising
Corporate Designs
Cover (Magazine, Books, …)
Design Systems
Prototypes
Web, App & Watch Design
Concepts
Icon Sets
Animation
