Freelance Creative & Art Director
Brands with depth demand more than decoration. As a graphic designer I focus on corporate designs and digital products (UI/UX/AI) – from strategy to execution. Recognized by Germany’s most prestigious design juries and trusted by world-leading brands.
Freelance Creative & Art Director
As a graphic designer I focus on corporate designs and digital products (UI/UX/AI) – from strategy to execution.
Open for initial conversations
A single point of contact for brand and product.
No handoff between service providers.
Results in weeks, not quarters.
Important when a funding/feature round or a board meeting is coming up.
Direct decisions.
Decisions within the context of strategy, product and code. No expensive workshops – just conversation.
THE MILK POD
New Krüger Group brand built under time pressure.
For this new Krüger Group brand entering the US market, brand and product had to be built at the same time, under a tight runway, with no existing playbook to lean on. Working across corporate design, digital product and website as a single point of contact, I shaped a direct-to-consumer experience – organic shapes, warm daylight, rounded forms echoing the capsule itself – built on trust, ease and everyday indulgence from day one.
A BOLA
New corporate design and “AI-assisted development” app for a national heritage.
Portugal’s most iconic sports heritage brand needed to move from a beloved print legacy into a high-performance digital platform – without diluting the trust it had built over decades, and without months of back-and-forth between separate agencies. Through deep cultural immersion and AI-assisted development, I led corporate design and product build as one continuous process, delivering a multi-sport platform that balances loud emotional energy with rigorous accessibility.
CA GO
New brand identity and “safety-first” product design for an entirely new vehicle category.
Before Ca Go, cargo bikes were merely “boxes on wheels” – no established category, no existing playbook, and no separation yet between engineering credibility and everyday desire. I defined brand and product identity together for this entirely new vehicle class, merging automotive safety standards with a soulful, human character, so trust and desirability could launch as one story, not two. The result: a functional transport tool became a premium, desirable object for future urban mobility.
1. FC KÖLN
New UI/UX and “Vibe Coding” pilot app for a Bundesliga football club.
For this VIP pilot, a storied stadium tradition had to meet a working digital product in weeks, not quarters – with two persons owning both the interface design and its translation into real, running code. Vibe Coding enabled the rapid technical execution. My design ensured the result still felt human, authentic and premium. It proves that deep tradition can embrace real speed without losing its soul.
AUDI
Redesigning a global automotive legend in 9 months.
Audi struggled with keeping thousands of touchpoints, teams and markets speaking the same visual language. For nine months, I contributed to Audi’s global digital rebranding, shaping a unified interface system that becomes the brand consistently across devices and platforms, supported by a living style guide and award-winning design principles.
09 ’26 New Client: Bundesliga Club
I am pleased to be supporting a major Bundesliga football club as a new client on a regular basis. The rest is subject to an NDA. Results can be seen in the stadium, on digital devices, and in advertising.
09 ’26 Book Publication
I am proud to announce that my project for Steda has been featured in the new book *Die Grundlagen der Illustration* by Roberta Bergmann. I feel honored. It is well worth taking a look at both the book and the project.
08 ’26 Krüger Group
The Krüger Group has commissioned me for a new branding and webdesign project. The rest is covered by an NDA, but the result will likely be presented here on the site in three months.
Referrals
ABOUT CHRISTOPH GEY
“Exceptional speed without ever compromising on quality.“
Alexander Altenhofen,
Director Product & Technology at DFL Digital Sports
“His honesty and high quality standards fit perfectly to us. Anytime again.”
Philipp Brune,
Managing Director of “Strichpunkt Identity”
“He’s a designer who speaks the language of engineers.”
Assen Todorov,
Head of Development at DFL Digital Sports
“I like his work. Especially the Campari Site. I am sure he will do well.”
Stefan Sagmeister,
World known Designer & Artist
“His expertise and dedication have significantly contributed to the success ouf our projects”
Andreas Heyden,
CEO of “Dyn Media”
“I like his work. Especially the Campari Site. I am sure he will do well.”
Stefan Sagmeister,
World known Designer & Artist
“His honesty and high quality standards fit perfectly to us. Anytime again.”
Philipp Brune,
Managing Director of “Strichpunkt Design”
Corporate Design
User Interface and Experience
Conceptual Art Direction
I translate complex brand visions into timeless digital legacies, specializing in the architecture of corporate designs, design systems and digital products.
I design digital identities for brands that refuse to settle for the ordinary. No matter if it is a global brand, small business or individual. As a Creative Director and Digital Product Designer (AI/UX/UI), I fuse the surgical precision of automotive engineering (Audi, Volvo, Ca Go) with the visceral energy of global sports (DFL, 1. FC Köln, A Bola) and the refined elegance of prestige (Pernod Ricard, Swarovski, Bvlgari).
My focus lies in crafting Corporate Designs and User Interfaces that transcend fleeting trends – evolving instead into digital heirlooms designed to endure.
Logos
Corporate Designs
Design Systems
Web, App & Watch Design
Concepts
Prototypes
Craft becomes luxury
Why does real craft grow more valuable, not less, in the age of generative AI? A practitioner’s case, backed by research on effort justification and the IKEA effect, for keeping the first line human and where AI genuinely earns its place in the process.
Architecture of wakefulness
Attention is the creative director’s most underrated weapon. An essay on sleepwalking through creative work and the discipline of never looking away.
Perception Architecture
Audience logic asks who someone is. Perception architecture asks what state they’re in and why that question changes everything about how digital products should be designed.