Christoph Gey - Freelance Creative Director
SERIOUS PASSION, HIGH PRECISSION AND ZERO BULLSHIT
Creative
Hands-On
Diligent
Curious
Kind
Discreet
Hi, I‘m Christoph Gey a Freelance Creative and Senior Art Director (UI/UX/AI) by conviction – not by chance.
Born in the former GDR, in a country that no longer exists, I learned early on that systems, securities, and certainties are transient. Perhaps this awareness shaped my focus on what is essential and lasting.
Extended journeys through Australia, Thailand, the United States, and other parts of the world further refined this perspective. Learning a language is learning a culture. Understanding cultures teaches that nothing is better or worse – everything is simply different. Observing these differences, respecting them, and integrating them into my work continues to define how I approach design. I live and work in Leipzig. I am a father of three daughters and one of three siblings. Family is a source of responsibility and perspective.
Children challenge what seems to work, experiment, and abstract – showing honestly what succeeds and what doesn’t. Seeing the world through their eyes shifts focus, reveals blind spots, and inspires curiosity. At the same time, it reminds me of the responsibility I carry for their well-being and education.
Why I design cannot be reduced to a single answer.
I enjoy making things more beautiful and functional. I enjoy immersing myself in the worlds of my clients, understanding their microcosms, and accompanying them along their journey – until they can stand confidently on their own. My role is to provide clarity, guidance, and structure, and then step back when the work can sustain itself.
As Creative Director and member of the Art Directors Club, I work with commitment, precision, and high standards. Not from ego, but from responsibility. I am proud of what I can achieve, yet deeply grateful for the circumstances that brought me here. Design is less a profession for me than a way of life – a practice of attentiveness, reflection, and care. My work is shaped by responsibility, gratitude, humility and christian values.
Member of the Art Directors Club since 2026. Admitted based on work spanning corporate design and digital product design UI/UX. Joined to seek creative friction and exchange with people equally unwilling to settle
Core Competences
Logos
Corporate Designs
Design Systems
Web, App & Watch Design
Concepts
Prototypes
Awards
- D&AD Best of Year
- 2x Art Directors Club „Silver Nails“
- 2x Red Dot Design Award „Best of Best“
- 2x Deutscher Design Club „Silver“
- Annual Multimedia Award
- Corporate Design Preis Award
- Deutscher Digital Award
- German Design Award
- Middlesex University „First Class Honours“
- work featured on the Apple Store, on Behance, …
Agencies
Strichpunkt Design
Nov 2015 – Jan 2019
Clients: Audi, DHL
Zum Goldenen Hirschen
Apr 2015 – Dec 2015
Clients: Pernod Ricard, Ricola, Beitragsservice, …
Cheil
Jan 2019 – Apr 2019
Clients: Volks- & Raiffeisenbank
Jung von Matt
Digital continuation of selected brand and campaign projects.
KMS Team
Digital translation of brand and corporate design work.
Mutabor
Digital translation of brand and corporate design work.
Avenga
Oct 2016 – Jun 2018
Clients: HDI, Postbank, StepStone …
d-SIRE
Jul 2017 – Sep 2018
Clients: Swarovski, Douglas, Obi, Aktion Mensch …
UDG
Aug 2015 – Okt 2015
HAVAS Worldwide
Jun 2015 – Okt 2015
Isobar
Jul 2014 – Jun 2015
Newcast
Mar 2013 – Jul 2014
Clients & Projects
Automotive & Urban Mobility
Audi
1 year
Volvo
Digital Campaigns
Mercedes
Digital Campaigns
Opel
Website & Car Configurator
Ca Go
1,5 years
DriveNow
Microsites, Print Media
Sport
DFL Digital Sports
Mar 2020 – Present
Dyn
4 years
Ringier Sports Media Group
Jan 2025 – Present
1. FC Köln
VIP “Vibe Coding” App
A Bola
Digital Corporate Design, Website & App
Athletia Sports
Corporate Illustrations
Insurances, Banks & Institutes
AXA
1 year
European Central Bank
App Strategy & Design
HDI
Website, Configurators & Workshops
Postbank
Visual Visions, Website Concepts
German Bundestag
Digital Corporate Design Bundeswehr & Kuppelkucker
Max Planck Institute
Website
Beverages & Food
Pernod Ricard
Digital Corporate Design & Website for the Prestige Selection
Campari
Microsites
Ferrero
Website “Kinderschokolade”
Krüger Group
Digital Corporate Design, Websites & Social Media Campaigns for Sodapop, The Milk Pod, Roastclub, Water Up and Maxi Nutrition
Desperados
App Concept
Heineken
App Concept
Fashion & Jewelry
Swarovski
Micosite and Newsletter Campaign
Bvlgari
Microsite and Social Media Campaigns
Ralph Lauren
Microsite and Social Media Campaigns
Jean Paul Gaultier
Microsite and Social Media Campaigns
Hugo Boss
Social Media Campaigns
Marc Jacobs
Social Media Campaigns
Tech & Media
Wacom
Microsite, Packaging
Nintendo
Microsites
Samsung
Microsite & Corporate Illustrations
Das Erste
Microsite & Online Games
arte
Microsite & Online Games
Greator
Logo and Corporate Design Development for Subbrands, Websites
INQUIRIES BY
Ogilvy
Palmer Hargreaves
Milk
BBDO
HeimatTBWA
Denkwerk
Grey
Peter Schmidt Group
demodern
Manifest
For me, design is not an end in itself. It is a lifelong pursuit of mastery and a service to visions worth realizing. I love delving deep into my clients’ hidden subcultures, not just to depict their world, but to understand it. In my work, I combine meticulous craftsmanship with the responsibility of my faith: I don’t design for the fleeting click, but for lasting value – as a service to humanity and as a testament to true excellence.
My Mission: I am dedicated to the tireless perfection of my craft, to help good visions achieve a breakthrough as a strategic partner and dedicated designer. I immerse myself completely in my clients’ worlds to understand their uniqueness and translate it into timeless digital excellence.
Corporate Design
I craft foundational corporate identities that transcend fleeting trends. My approach merges strategic depth with an unmistakable visual language to give brands an enduring soul. From precise logo development to complex design systems and brand manuals: I create the visual substance upon which global leaders like Audi or Volvo build their future.
Digital Product Design
Within the realm of AI/UI/UX design, I shape digital ecosystems that feel as premium as they function. My objective is a symbiosis of technological precision and human intuition. I develop scalable design system, user interfaces and cross-platform experiences for premium brands. Every interface is bespoke – distilled to the essentials and perfected with the tactile grace of digital surfaces.
Conceptual Art Direction
I find visual metaphors for the intangible. As a Senior Art Director, I treat illustration and conceptual imagery not as mere decoration, but as strategic storytelling. Whether through surreal abstraction or meticulous precision, I create unique assets that emotionally charge brand values and ensure exclusive differentiation in the age of AI. It is the sophisticated interplay of strategic intellect and handcrafted art direction.
“I like his work. Especially the Campari Site. I am sure he will do well.”
Stefan Sagmeister,
CEO of “Sagmeister & Walsh” and world known designer & artist
“Christoph has been an invaluable partner for our team at DFL/Bundesliga. He seamlessly integrated with our internal UX/UI team and supported us across numerous product launches – from concept to delivery. What truly sets Christoph apart is his exceptional speed without ever compromising on quality. He consistently delivered polished, high-quality work under tight timelines, which is rare in this industry. Christoph combines strong strategic thinking with hands-on design excellence and is a pleasure to work with. I highly recommend him.“
Alexander Altenhofen,
Director Product & Technology at DFL Digital Sports
“His honesty and high quality standards fit perfectly to us. Anytime again.”
Philipp Brune,
Managing Director of “Strichpunkt Design”
“From the moment Christoph joined DFL Digital Sports, it was clear he’s a designer who speaks the language of engineers. His designs don’t just look great – they scale, they work, and they inspire. He’s the kind of person who makes a tech team stronger just by being part of it.”
Assen Todorov,
Head of Development at DFL Digital Sports
Universities
-
Bachelor of Arts (First Class Honours) at Middlesex University in London, UK
-
Diploma “Communication Design” at Kölner Design Akademie in Cologne, Germany
At least the quadruple of time I spend in museums studying the old masters, watching interviews of designers and legends, making tutorials online, experimenting offline, browsing design plattforms, reading specialist articles, talking to colleagues, testing software and hardware … I still continue that.
6 Additional Reasons
Why agencies hire me
– I integrate seamlessly into existing teams and workflows
– I understand brand systems, not just screens
– I work discreetly, reliably, and without ego
– I can lead when needed — and step back when it serves the project
– I deliver work that holds up internally and publicly
6 Additional Reasons
Why clients hire me
– I bring clarity to complex brands and products
– I translate strategy into tangible design
– I balance aesthetics with usability and business goals
– I think long-term, not campaign-driven
– I’m a calm, trusted partner in critical phases
Social Responsibility
I see it as my responsibility to pass on financial blessing. My income gives me the chance to support 2 godchildren in Africa on a constant basis and aid agencies such as:
TARGET e.V., Doctors without borders, Engineers without borders, Compassion, Plan, SOS Kinderdorf and NABU.