Christoph Gey - Freelance Creative & Art Director
HONEST CRAFT & TRANSPARENT PRICING
Let’s talk business
Uncompromising clarity, born from over 15 years of digital brand and product development.
I am Christoph Gey, a Creative Director and Product Designer (UI/UX/AI) with over 15 years of experience working for brands such as Audi, Volvo, and Swarovski. When you work with me, you work directly with me – not with an account team.
To give you an idea of what to expect, I have outlined my service packages here, each with a defined scope, timeline, and set of deliverables. The prices listed are starting points. I will provide a precise quote following a brief conversation, well before you have to make any commitments.
Custom projects
(for larger & luxury brands)
For larger, premium, and luxury brands operating in multiple markets – or for extensive rollouts – I develop a bespoke, fixed-price proposal tailored precisely to your specific requirements. Tell me a little bit about your project.
Regular Support
If you would like more long-term support that extends beyond a single project, we can certainly discuss an arrangement based on a set number of hours or days.
Entry-level price points
(for smaller brands)
Brand Check
1 week
starts at €1,900
Deliverable
A concise document outlining the 5 most important levers – plus a 45-minute follow-up discussion.
DETAILS
Content
You know your brand could perform better, but you’re not sure exactly where things are falling short? I provide an expert, senior-level external perspective on your brand presence. 1.5-hour workshop, analysis of website, social media, and competition, with an assessment of positioning, impact, and recognizability.
Bonus
For any follow-up project within 3 months, I credit the cost of the Brand Check.
Strategy Sprint
2 to 3 weeks
starts at €5,500
Deliverable
A strategy document that defines you within your market. A strong foundation to develop your brand visually.
DETAILS
Content
4-hour workshop, USP definition, competitor and market analysis, creation of target audience personas, archetype definition, tone of voice, and a clear positioning strategy with recommendations.
Optional
– Storytelling
Corporate Design
5 to 7 weeks
starts at €10,400
Deliverable
A strong brand that suits you and your product, resonates with your target audience, and stands out from the competition.
DETAILS
Content
Exploratory approach via 2 design routes, followed by the development of a logo, color palette, typography, icon style, visual language, guidelines, and mockups (website, three social media assets, out-of-home advertising, and packaging).
Optional
– Monthly Support
– Print Media
– Marketing material
– Digital Style Guide
– Custom Icon Set
Website/App Design
5 to 7 weeks
starts at €10,800
Deliverable
A website/app layout that represents you, impresses, is built to last and turns visitors into inquiries. Figma Handoff Kit.
DETAILS
Content
Definition of target audience, sitemap with user flows, UI concept, 2 design directions for the home page or core screen, followed by the development of one direction across all pages. (web: 3 pages – app: 8 pages), 1 animation and a small design system containing the components used.
Optional
– Animations (e.g., Lottie, …)
– Clickable Prototype
– Digital pattern library
– Preparation for implementation using AI tools
Pitch Support
3 to 5 days
starts at €4,600
Deliverable
Reviewing requirements, developing a strategy and creating presentation mockups so you winn the client.
DETAILS
Content
Leveraging over 15 years of experience in pitching – ranging from luxury brands and the automotive sector to the public sector – I offer concept and design services for pitches at a fixed price.
Optional
– Presentation to the client,
– Subsequent continuation of the project (on an ad-hoc or full-scale basis)
Not included: tax, code development, licenses for images and fonts, trademark research.
VARA
Cultural Brand Systems
Architecting heritage. For an Omani think tank, I engineered a structural identity. Ambigram logic bridging tradition and precision.
Greator
Brand Architecture & Hierarchical Systems
Engineering clarity for a leading guidance platform. For Greator, I architected a cohesive identity system encompassing three strategic sub-brands. A structural framework built for purpose and systemic growth.
botBrains
AI Identity Systems & Systemic Intelligence
Architecting the interface of tomorrow. For botBrains, I engineered a human-centric identity system for AI integration. A structural framework built to bridge complex logic with intuitive clarity. Visual statics for the era of intelligence.
BCM Award
Identity Systems for Narrative Excellence
Architecting prestige. For the Best of Content Marketing Award, I engineered a structural identity to honor narrative excellence. A visual system built for the substance of storytelling.
Zewa
Immersive Environments & Digital Storytelling
Architecting the digital product experience. For Zewa, I engineered a high-performance parallax environment that translates household utility into an immersive brand narrative. Strategic depth for global consumer standards.
One Life
Product Identity & Digital Launch Systems
Pure air requires structural purity. For the high-tech air purification pioneer OneLife, I engineered the visual foundation for their global product introduction in th US market. The mandate included a comprehensive digital corporate identity, a high-performance launch environment, and strategic communication systems.
“Christoph has been an invaluable partner for our team at DFL/Bundesliga. He seamlessly integrated with our internal UX/UI team and supported us across numerous product launches – from concept to delivery. What truly sets Christoph apart is his exceptional speed without ever compromising on quality. He consistently delivered polished, high-quality work under tight timelines, which is rare in this industry. Christoph combines strong strategic thinking with hands-on design excellence and is a pleasure to work with. I highly recommend him.“
Alexander Altenhofen,
Director Product & Technology at DFL Digital Sports
“Christoph was an integral part of the team and provided valuable support in developing design and interaction principles, creating an icon language, and designing a website. We were impressed by his calm, friendly, and open manner, his high level of reliability, and his creative results. I look forward to the next opportunity to work with Christoph.”
Nico Wüst,
Head of Design Systems & Unit Lead of “Strichpunkt Identity”
“As freelance Creative Director Christoph helped us building the digital corporate design for our brand Dyn since its founding. In that role he cooperated with multiple departments as well as externals and his input was always valued. He is creative, strategic, and proactive which has always set him apart. If you are looking for someone that strives for finding the best solution in the creative space, I can wholeheartedly recommend him.”
Moritz Michael Mücke,
Head of Product & Technology of “Dyn Media GmbH”
“Christoph did an excellent job as Art Director for our A Bola mobile app project. He provided everything from clickable prototypes to final UI, always keeping the end-user in mind. Working with him was uncomplicated and fast—he handles feedback instantly and is great at collaborative onsite sessions as well as remote work. I highly recommend him for his speed, flexibility, and high-quality design work.”
Jakob Vestner,
Product Manager of “Ringier Sports Media”
Frequently asked questions
PRICING
When do these prices apply?
The package prices are calculated for projects where I work with a single, designated point of contact who has decision-making authority, with a maximum of two rounds of feedback and a focus on one market. This is typically well-suited for founders, owner-managed businesses, and mid-sized brands.
As the number of coordination layers, countries, rollouts, stakeholders, or usage rights increases, so does the scope of work for me. In such cases, I will provide you with a customized fixed-price quote – also determined in advance, with no surprises.
REVISION CYCLES
What happens after the first layout?
Two revision cycles (alias “feedback loops”) are included, which are generally sufficient if there is a clear brief. I offer further adjustments based on the time required. I will provide a cost estimate for these beforehand.
BILLING
How does the payment process work?
25% upon commissioning, 50% after first presentation and 25% upon completion. For ongoing projects, an interim payment is due at the end of each month.
Taxes are applied in accordance with statutory requirements.
CODE DEVELOPMENT
Why is development not included?
I focus on strategy and design. For implementation, I collaborate with developers or hand off the project to your development team with open FIGMA files and asset exports.
If you do not have an in-house development team, I can – upon request – bring in experienced senior developers from my own network, ensuring you receive a turnkey product.
RIGHTS OF USE
Intellectual Property Rights
Total-Buy-Out
Upon full payment of the agreed remuneration I grant the client the exclusive, perpetual, worldwide, and unrestricted rights to use and exploit the work results created within the scope of the respective Statement of Work. However, I reserve the right to use my work for the purpose of self-promotion.
