With over 1.100 employees, Lutz Fleischwaren is a leading producer of sausage and meat in Germany. wrw united was responsible for the strategic branding of their vegetarian sub-brand “Vegetaria”. Besides the brand positioning they also created a new packaging, which introduces new character for each product category. I got the pleasure to join the team to help with the digital part of the branding.
Agency: wrw united
Client: Lutz Fleischwaren (Vegetaria)
Senior Art Director Digital: Christoph Gey
Illustration: Christoph Gey
![Vegetaria 2](https://christoph-gey.de/wp-content/uploads/2016/02/vegetaria_freelance_artidirector_christoph_gey_02.jpg)
![Vegetaria 3](https://christoph-gey.de/wp-content/uploads/2016/02/vegetaria_freelance_artidirector_christoph_gey_12.jpg)
![Vegetaria 4](https://christoph-gey.de/wp-content/uploads/2016/02/vegetaria_freelance_artidirector_christoph_gey_03.jpg)
![Vegetaria 5](https://christoph-gey.de/wp-content/uploads/2016/02/vegetaria_freelance_artidirector_christoph_gey_04.jpg)
![Vegetaria 6](https://christoph-gey.de/wp-content/uploads/2016/02/vegetaria_freelance_artidirector_christoph_gey_06.jpg)
![Vegetaria 7](https://christoph-gey.de/wp-content/uploads/2016/02/vegetaria_freelance_artidirector_christoph_gey_07.jpg)
![Vegetaria 8](https://christoph-gey.de/wp-content/uploads/2016/02/vegetaria_freelance_artidirector_christoph_gey_11.jpg)
![Vegetaria 9](https://christoph-gey.de/wp-content/uploads/2016/02/vegetaria_freelance_artidirector_christoph_gey_13.jpg)
![Vegetaria 10](https://christoph-gey.de/wp-content/uploads/2016/02/vegetaria_freelance_artidirector_christoph_gey_10.jpg)
Agency
wrw united
Client
Lutz Fleischwaren (Vegetaria)
Consultant & Conception
Mariam Claren
Jack Mett Rodriguez
Account Director
Tara Dealwis
Senior Art Direction Digital & Conception
Christoph Gey
Senior Art Direction Print & Conception
Andrea Gotzes
Text
Anja Ehrhardt
Stefan Golling
Development
Nils Klimm
![Vegetaria 12 Dyn – Corporate Design](https://christoph-gey.de/wp-content/uploads/2023/09/dyn-corporate-design-branding-by-freelance-art-director-christoph-gey-from-leipzig-510x382.jpg)
![Vegetaria 13 botBrains – Corporate Design Development](https://christoph-gey.de/wp-content/uploads/2023/06/beitragsbild-botBrains-by-Christoph-Gey-510x382.jpg)
![Vegetaria 14 Bookillustration – Coverillustration – Ich rette die Welt, aber erst mal eine rauchen](https://christoph-gey.de/wp-content/uploads/2022/03/beitragsbild_ich-rette-die-welt-510x382.jpg)
![Vegetaria 15 Peakdiver – corporate illustration](https://christoph-gey.de/wp-content/uploads/2022/03/beitragsbilder_peakdiver-510x382.jpg)
![Vegetaria 16 DFL](https://christoph-gey.de/wp-content/uploads/2021/07/beitragsbild_dfl-510x382.jpg)
![Vegetaria 17 AXA – Illustrationen](https://christoph-gey.de/wp-content/uploads/2021/03/beitragsbild_AXA-510x382.jpg)
![Vegetaria 18 Roastclub – Corporate Design Development](https://christoph-gey.de/wp-content/uploads/2021/03/beitragsbilder_roastclub-510x382.jpg)
![Vegetaria 19 Ca Go – Corporate Design Development](https://christoph-gey.de/wp-content/uploads/2020/12/beitragsbild_ca-go-510x382.jpg)
![Vegetaria 20 One Life – Corporate Design](https://christoph-gey.de/wp-content/uploads/2020/04/beitragsbild_one-life-510x382.jpg)
![Vegetaria 21 KulturKenner – Screendesign](https://christoph-gey.de/wp-content/uploads/2019/10/beitragsbild_KulturKenner-510x382.jpg)
![Vegetaria 22 steda – freelance art director](https://christoph-gey.de/wp-content/uploads/2019/06/beitragsbilder_steda-510x382.jpg)
![Vegetaria 23 StepStone](https://christoph-gey.de/wp-content/uploads/2019/06/beitragsbild_stepstone-510x382.jpg)
![Vegetaria 24 DPDHL – Corporate Identity Communication](https://christoph-gey.de/wp-content/uploads/2019/02/beitragsbild_dpdhl_3-510x382.jpg)
![Vegetaria 25 GEDANKENtanken](https://christoph-gey.de/wp-content/uploads/2018/04/beitragsbild_GEDANKENtanken-510x382.jpg)
![Vegetaria 26 Best Of Content Marketing Award](https://christoph-gey.de/wp-content/uploads/2017/12/best-of-content-marketing-510x382.jpg)
![Vegetaria 27 Audi – Corporate Design Development](https://christoph-gey.de/wp-content/uploads/2017/01/beitragsbild_audi-510x382.jpg)
![Vegetaria 28 Black(out) & White(ness)](https://christoph-gey.de/wp-content/uploads/2017/02/beitragsbild_black_and_beauty-510x382.jpg)
![Vegetaria 29 Type Hype](https://christoph-gey.de/wp-content/uploads/2017/01/beitragsbilder_type_hype-510x382.jpg)
![Vegetaria 30 rapidmail](https://christoph-gey.de/wp-content/uploads/2017/09/beitragsbild_rapidmail-510x382.jpg)
![Vegetaria 31 Google Care](https://christoph-gey.de/wp-content/uploads/2016/04/beitragsbild_google_care-510x382.jpg)
![Vegetaria 32 Vegetaria](https://christoph-gey.de/wp-content/uploads/2016/02/beitragsbild_vegetaria-510x382.jpg)
![Vegetaria 33 Creative Wisdom](https://christoph-gey.de/wp-content/uploads/2015/05/beitragsbild_creative_wisdom.jpg)
![Vegetaria 34 Pernod Ricard](https://christoph-gey.de/wp-content/uploads/2015/09/beitragsbild_pernod_ricard-510x382.jpg)
![Vegetaria 35 Volvo](https://christoph-gey.de/wp-content/uploads/2015/09/beitragsbild_volvo-510x382.jpg)
![Vegetaria 36 Damovo](https://christoph-gey.de/wp-content/uploads/2015/09/beitragsbild_damovo-510x382.jpg)
![Vegetaria 37 Peugeot](https://christoph-gey.de/wp-content/uploads/2015/09/beitragsbild_peugeot-510x382.jpg)
![Vegetaria 44 Color Experiments](https://christoph-gey.de/wp-content/uploads/2017/01/beitragsbild_colorexperiment_christoph_gey-510x382.jpg)
![Vegetaria 45 Logos](https://christoph-gey.de/wp-content/uploads/2015/05/beitragsbild_corporate_design_logos.jpg)
![Vegetaria 47 Goldwell](https://christoph-gey.de/wp-content/uploads/2015/09/beitragsbild_goldwell-510x382.jpg)