Vegetaria
Branding
With over 1.100 employees, Lutz Fleischwaren is a leading producer of sausage and meat in Germany. wrw united was responsible for the strategic branding of their vegetarian sub-brand “Vegetaria”. Besides the brand positioning they also created a new packaging, which introduces new character for each product category. I got the pleasure to join the team to help with the digital part of the branding.
Agency: wrw united
Client: Lutz Fleischwaren (Vegetaria)
Senior Art Director Digital: Christoph Gey
Illustration: Christoph Gey
Agency
wrw united
Client
Lutz Fleischwaren (Vegetaria)
Consultant & Conception
Mariam Claren
Jack Mett Rodriguez
Account Director
Tara Dealwis
Senior Art Direction Digital & Conception
Christoph Gey
Senior Art Direction Print & Conception
Andrea Gotzes
Text
Anja Ehrhardt
Stefan Golling
Development
Nils Klimm
