![rapidmail 1](https://christoph-gey.de/wp-content/uploads/2016/09/rapidmail_freelance_artdirector_christoph_gey_01.jpg)
rapidmail is one of the leading provider of cloud e-mail marketing software. They are founded in 2008 and have over 40.000 happily costumers in over 28 countries around the globe. No matter if highly performant mass-mailings, the projection of marketing automation processes or high quality delivery of transactions mails – rapidmail provides companies with strong tools and lovely service.
The briefing:
Sven Kummer, the CEO of rapidmail, hired me as a freelance art director to develop their rebranding including the making of the new website, two landingpages and newsletter templates. I was more than happy to work together with them.
Our approach:
We wanted the new Corporate Design to be emotional and playful but also serious, when it comes to business needs. It should communicate clearly that it is a business from people for people.
Client: rapidmail
Creative Director, UX/UI designer & illustrator: Christoph Gey
![rapidmail 2](https://christoph-gey.de/wp-content/uploads/2017/08/rapidmail_freelance_artdirector_christoph_gey_01.2.jpg)
We took the logo as a foundation to create an iconic illustration guide.
![rapidmail 3](https://christoph-gey.de/wp-content/uploads/2017/08/rapidmail_freelance_artdirector_christoph_gey_02.jpg)
![rapidmail 4](https://christoph-gey.de/wp-content/uploads/2017/08/rapidmail_freelance_artdirector_christoph_gey_03.jpg)
![rapidmail 5](https://christoph-gey.de/wp-content/uploads/2017/08/rapidmail_freelance_artdirector_christoph_gey_04.jpg)
![rapidmail 6](https://christoph-gey.de/wp-content/uploads/2017/08/rapidmail_freelance_artdirector_christoph_gey_05.jpg)
![rapidmail 7](https://christoph-gey.de/wp-content/uploads/2017/08/ico_emotional.png)
emotional
We wanted to create an emotional connection between the costumer and the brand. The interactions should be fun.
![rapidmail 8](https://christoph-gey.de/wp-content/uploads/2017/08/ico_fast_and_intuitiv.png)
fast & intuitive
We wanted the costumer to find information fast and intuitive. The website should be as easy to use as the service.
![rapidmail 9](https://christoph-gey.de/wp-content/uploads/2017/08/ico_trustworthy.png)
trustworthy
We wanted the build up trust. rapidmail not only provides an excellent software but also a lovely service.
![rapidmail 10](https://christoph-gey.de/wp-content/uploads/2017/08/rapidmail_freelance_artdirector_christoph_gey_06.jpg)
NEWSLETTER TEMPLATE
![rapidmail 11](https://christoph-gey.de/wp-content/uploads/2017/08/rapidmail_freelance_artdirector_christoph_gey_07.jpg)
![rapidmail 12](https://christoph-gey.de/wp-content/uploads/2017/09/rapidmail_freelance_artdirector_christoph_gey_08_b.jpg)
![rapidmail 13](https://christoph-gey.de/wp-content/uploads/2018/03/Christoph_Gey_Screen_rapidmail13_xs.jpg)
![rapidmail 14](https://christoph-gey.de/wp-content/uploads/2018/03/Christoph_Gey_Screen_rapidmail14_xs.jpg)
![rapidmail 15](https://christoph-gey.de/wp-content/uploads/2016/09/Christoph_Gey_Screen_rapidmail17.jpg)
![rapidmail 16](https://christoph-gey.de/wp-content/uploads/2016/09/Christoph_Gey_Screen_rapidmail20.jpg)
![rapidmail 17](https://christoph-gey.de/wp-content/uploads/2016/09/Christoph_Gey_Screen_rapidmail16.jpg)
![rapidmail 18](https://christoph-gey.de/wp-content/uploads/2018/03/Christoph_Gey_Screen_rapidmail12_xs.jpg)
Freelance
rapidmail
Christoph Gey
![rapidmail 19 Dyn – Corporate Design](https://christoph-gey.de/wp-content/uploads/2023/09/dyn-corporate-design-branding-by-freelance-art-director-christoph-gey-from-leipzig-510x382.jpg)
![rapidmail 20 botBrains – Corporate Design Development](https://christoph-gey.de/wp-content/uploads/2023/06/beitragsbild-botBrains-by-Christoph-Gey-510x382.jpg)
![rapidmail 21 Bookillustration – Coverillustration – Ich rette die Welt, aber erst mal eine rauchen](https://christoph-gey.de/wp-content/uploads/2022/03/beitragsbild_ich-rette-die-welt-510x382.jpg)
![rapidmail 22 Peakdiver – corporate illustration](https://christoph-gey.de/wp-content/uploads/2022/03/beitragsbilder_peakdiver-510x382.jpg)
![rapidmail 23 DFL](https://christoph-gey.de/wp-content/uploads/2021/07/beitragsbild_dfl-510x382.jpg)
![rapidmail 24 AXA – Illustrationen](https://christoph-gey.de/wp-content/uploads/2021/03/beitragsbild_AXA-510x382.jpg)
![rapidmail 25 Roastclub – Corporate Design Development](https://christoph-gey.de/wp-content/uploads/2021/03/beitragsbilder_roastclub-510x382.jpg)
![rapidmail 26 Ca Go – Corporate Design Development](https://christoph-gey.de/wp-content/uploads/2020/12/beitragsbild_ca-go-510x382.jpg)
![rapidmail 27 One Life – Corporate Design](https://christoph-gey.de/wp-content/uploads/2020/04/beitragsbild_one-life-510x382.jpg)
![rapidmail 28 KulturKenner – Screendesign](https://christoph-gey.de/wp-content/uploads/2019/10/beitragsbild_KulturKenner-510x382.jpg)
![rapidmail 29 steda – freelance art director](https://christoph-gey.de/wp-content/uploads/2019/06/beitragsbilder_steda-510x382.jpg)
![rapidmail 30 StepStone](https://christoph-gey.de/wp-content/uploads/2019/06/beitragsbild_stepstone-510x382.jpg)
![rapidmail 31 DPDHL – Corporate Identity Communication](https://christoph-gey.de/wp-content/uploads/2019/02/beitragsbild_dpdhl_3-510x382.jpg)
![rapidmail 32 GEDANKENtanken](https://christoph-gey.de/wp-content/uploads/2018/04/beitragsbild_GEDANKENtanken-510x382.jpg)
![rapidmail 33 Best Of Content Marketing Award](https://christoph-gey.de/wp-content/uploads/2017/12/best-of-content-marketing-510x382.jpg)
![rapidmail 34 Audi – Corporate Design Development](https://christoph-gey.de/wp-content/uploads/2017/01/beitragsbild_audi-510x382.jpg)
![rapidmail 35 Black(out) & White(ness)](https://christoph-gey.de/wp-content/uploads/2017/02/beitragsbild_black_and_beauty-510x382.jpg)
![rapidmail 36 Type Hype](https://christoph-gey.de/wp-content/uploads/2017/01/beitragsbilder_type_hype-510x382.jpg)
![rapidmail 37 rapidmail](https://christoph-gey.de/wp-content/uploads/2017/09/beitragsbild_rapidmail-510x382.jpg)
![rapidmail 38 Google Care](https://christoph-gey.de/wp-content/uploads/2016/04/beitragsbild_google_care-510x382.jpg)
![rapidmail 39 Vegetaria](https://christoph-gey.de/wp-content/uploads/2016/02/beitragsbild_vegetaria-510x382.jpg)
![rapidmail 40 Creative Wisdom](https://christoph-gey.de/wp-content/uploads/2015/05/beitragsbild_creative_wisdom.jpg)
![rapidmail 41 Pernod Ricard](https://christoph-gey.de/wp-content/uploads/2015/09/beitragsbild_pernod_ricard-510x382.jpg)
![rapidmail 42 Volvo](https://christoph-gey.de/wp-content/uploads/2015/09/beitragsbild_volvo-510x382.jpg)
![rapidmail 43 Damovo](https://christoph-gey.de/wp-content/uploads/2015/09/beitragsbild_damovo-510x382.jpg)
![rapidmail 44 Peugeot](https://christoph-gey.de/wp-content/uploads/2015/09/beitragsbild_peugeot-510x382.jpg)
![rapidmail 51 Color Experiments](https://christoph-gey.de/wp-content/uploads/2017/01/beitragsbild_colorexperiment_christoph_gey-510x382.jpg)
![rapidmail 52 Logos](https://christoph-gey.de/wp-content/uploads/2015/05/beitragsbild_corporate_design_logos.jpg)
![rapidmail 54 Goldwell](https://christoph-gey.de/wp-content/uploads/2015/09/beitragsbild_goldwell-510x382.jpg)