OFFICIAL COMMUNICATION OF THE
CORPORATE IDENTITY REFRESH
of the DPDHL Group (Deutsche Post and DHL)
BACKGROUND INFORMATION
In order to set the Deutsche Post DHL Group apart from the competition, Strichpunkt Design refreshed their corporate identity to make it more unique, emotional and consistent. It is going to be used all across the globe. I was hired as a freelance art director and illustrator to communicate that refreshed corporate identity to the 519.544 employees. That starts by making things excellent and keeping it simple. Giving the employees helpful building blocks and tools that make it easy to bring their brand to life.
Agency: Strichpunkt Design
Client: DPDHL Group
My role: Creative Lead, Freelance Senior Art Director, Illustrator
Main visual idea
THE VISUAL LANGUAGE
If designing new media is going to be as easy as playing with buliding blocks, it seems only natural to use building blocks as a visual language. Simply. Excellence.
UX DESIGN
Finding a way to show the corporate identity refresh, which was still in the making – with a corporate design which was in the making as well.
OUTCOME
A multipage, responsive microsite along with newsletters and other communication formats.
ILLUSTRATIONS
More than 20 pixel correct, isometric illustrations, which have been animated by the talented team of Strichpunkt.
CREDITS
The team who delivered the package
Agency
Strichpunkt Design
Client
DPDHL Group
Creative Director
Nico Wüst
Fabian Hammans
Freelance Senior Art Director & Illustrator
Christoph Gey
PM
Chuente Noufena
Freelance UX Designer
Christoph Gey
Patric Sterrantino
Developer
Kai Ziefle
Manuel Maier
Thomas Michelbach
Motion Designer
Moritz Janas
Animation
Thommy Zelenik
Daniel Zeitler
Josip Ledic
Yannic Sowoidnich
