OFFICIAL COMMUNICATION OF THE
CORPORATE IDENTITY REFRESH
of the DPDHL Group (Deutsche Post and DHL)
![DPDHL - Corporate Identity Communication 1](https://christoph-gey.de/wp-content/uploads/2019/02/DHL-corporate-design_hero-header.jpg)
BACKGROUND INFORMATION
In order to set the Deutsche Post DHL Group apart from the competition, Strichpunkt Design refreshed their corporate identity to make it more unique, emotional and consistent. It is going to be used all across the globe. I was hired as a freelance art director and illustrator to communicate that refreshed corporate identity to the 519.544 employees. That starts by making things excellent and keeping it simple. Giving the employees helpful building blocks and tools that make it easy to bring their brand to life.
Agency: Strichpunkt Design
Client: DPDHL Group
My role: Creative Lead, Freelance Senior Art Director, Illustrator
Main visual idea
![DPDHL - Corporate Identity Communication 2](https://christoph-gey.de/wp-content/uploads/2019/02/deutsche-post-corporate-identity_main-idea.jpg)
THE VISUAL LANGUAGE
If designing new media is going to be as easy as playing with buliding blocks, it seems only natural to use building blocks as a visual language. Simply. Excellence.
![DPDHL - Corporate Identity Communication 3](https://christoph-gey.de/wp-content/uploads/2019/02/brand_personality_2.gif)
![DPDHL - Corporate Identity Communication 4](https://christoph-gey.de/wp-content/uploads/2019/02/layout_creator.gif)
![DPDHL - Corporate Identity Communication 5](https://christoph-gey.de/wp-content/uploads/2019/02/typo.gif)
UX DESIGN
Finding a way to show the corporate identity refresh, which was still in the making – with a corporate design which was in the making as well.
![DPDHL - Corporate Identity Communication 9](https://christoph-gey.de/wp-content/uploads/2019/02/DHL-corporate-ux-design.jpg)
OUTCOME
A multipage, responsive microsite along with newsletters and other communication formats.
![DPDHL - Corporate Identity Communication 10](https://christoph-gey.de/wp-content/uploads/2019/02/DHL-corporate-design_screens.jpg)
![DPDHL - Corporate Identity Communication 11](https://christoph-gey.de/wp-content/uploads/2019/02/DHL-corporate-design_screens2.jpg)
ILLUSTRATIONS
More than 20 pixel correct, isometric illustrations, which have been animated by the talented team of Strichpunkt.
![DPDHL - Corporate Identity Communication 12](https://christoph-gey.de/wp-content/uploads/2019/02/branding_dhl_car.png)
![DPDHL - Corporate Identity Communication 13](https://christoph-gey.de/wp-content/uploads/2019/02/branding_dhl_drohne.png)
![DPDHL - Corporate Identity Communication 14](https://christoph-gey.de/wp-content/uploads/2019/02/branding_dhl_laufband.png)
![DPDHL - Corporate Identity Communication 15](https://christoph-gey.de/wp-content/uploads/2019/02/branding_dhl_stift.png)
![DPDHL - Corporate Identity Communication 16](https://christoph-gey.de/wp-content/uploads/2019/02/branding_dhl_keyvisual_colors.png)
![DPDHL - Corporate Identity Communication 17](https://christoph-gey.de/wp-content/uploads/2019/02/branding_dhl_stationary.png)
![DPDHL - Corporate Identity Communication 18](https://christoph-gey.de/wp-content/uploads/2019/02/branding_dhl_clothes.png)
![DPDHL - Corporate Identity Communication 19](https://christoph-gey.de/wp-content/uploads/2019/02/branding_dhl_road.png)
![DPDHL - Corporate Identity Communication 20](https://christoph-gey.de/wp-content/uploads/2019/02/branding_dhl_diagram.png)
![DPDHL - Corporate Identity Communication 21](https://christoph-gey.de/wp-content/uploads/2019/02/branding_dhl_phone.png)
![DPDHL - Corporate Identity Communication 22](https://christoph-gey.de/wp-content/uploads/2019/02/branding_dhl_devices.png)
CREDITS
The team who delivered the package
Agency
Strichpunkt Design
Client
DPDHL Group
Creative Director
Nico Wüst
Fabian Hammans
Freelance Senior Art Director & Illustrator
Christoph Gey
PM
Chuente Noufena
Freelance UX Designer
Christoph Gey
Patric Sterrantino
Developer
Kai Ziefle
Manuel Maier
Thomas Michelbach
Motion Designer
Moritz Janas
Animation
Thommy Zelenik
Daniel Zeitler
Josip Ledic
Yannic Sowoidnich
![DPDHL - Corporate Identity Communication 23](https://christoph-gey.de/wp-content/uploads/2019/02/DHL-corporate-design_abschlussbild.jpg)
![DPDHL - Corporate Identity Communication 24 Dyn – Corporate Design](https://christoph-gey.de/wp-content/uploads/2023/09/dyn-corporate-design-branding-by-freelance-art-director-christoph-gey-from-leipzig-510x382.jpg)
![DPDHL - Corporate Identity Communication 25 botBrains – Corporate Design Development](https://christoph-gey.de/wp-content/uploads/2023/06/beitragsbild-botBrains-by-Christoph-Gey-510x382.jpg)
![DPDHL - Corporate Identity Communication 26 Bookillustration – Coverillustration – Ich rette die Welt, aber erst mal eine rauchen](https://christoph-gey.de/wp-content/uploads/2022/03/beitragsbild_ich-rette-die-welt-510x382.jpg)
![DPDHL - Corporate Identity Communication 27 Peakdiver – corporate illustration](https://christoph-gey.de/wp-content/uploads/2022/03/beitragsbilder_peakdiver-510x382.jpg)
![DPDHL - Corporate Identity Communication 28 DFL](https://christoph-gey.de/wp-content/uploads/2021/07/beitragsbild_dfl-510x382.jpg)
![DPDHL - Corporate Identity Communication 29 AXA – Illustrationen](https://christoph-gey.de/wp-content/uploads/2021/03/beitragsbild_AXA-510x382.jpg)
![DPDHL - Corporate Identity Communication 30 Roastclub – Corporate Design Development](https://christoph-gey.de/wp-content/uploads/2021/03/beitragsbilder_roastclub-510x382.jpg)
![DPDHL - Corporate Identity Communication 31 Ca Go – Corporate Design Development](https://christoph-gey.de/wp-content/uploads/2020/12/beitragsbild_ca-go-510x382.jpg)
![DPDHL - Corporate Identity Communication 32 One Life – Corporate Design](https://christoph-gey.de/wp-content/uploads/2020/04/beitragsbild_one-life-510x382.jpg)
![DPDHL - Corporate Identity Communication 33 KulturKenner – Screendesign](https://christoph-gey.de/wp-content/uploads/2019/10/beitragsbild_KulturKenner-510x382.jpg)
![DPDHL - Corporate Identity Communication 34 steda – freelance art director](https://christoph-gey.de/wp-content/uploads/2019/06/beitragsbilder_steda-510x382.jpg)
![DPDHL - Corporate Identity Communication 35 StepStone](https://christoph-gey.de/wp-content/uploads/2019/06/beitragsbild_stepstone-510x382.jpg)
![DPDHL - Corporate Identity Communication 36 DPDHL – Corporate Identity Communication](https://christoph-gey.de/wp-content/uploads/2019/02/beitragsbild_dpdhl_3-510x382.jpg)
![DPDHL - Corporate Identity Communication 37 GEDANKENtanken](https://christoph-gey.de/wp-content/uploads/2018/04/beitragsbild_GEDANKENtanken-510x382.jpg)
![DPDHL - Corporate Identity Communication 38 Best Of Content Marketing Award](https://christoph-gey.de/wp-content/uploads/2017/12/best-of-content-marketing-510x382.jpg)
![DPDHL - Corporate Identity Communication 39 Audi – Corporate Design Development](https://christoph-gey.de/wp-content/uploads/2017/01/beitragsbild_audi-510x382.jpg)
![DPDHL - Corporate Identity Communication 40 Black(out) & White(ness)](https://christoph-gey.de/wp-content/uploads/2017/02/beitragsbild_black_and_beauty-510x382.jpg)
![DPDHL - Corporate Identity Communication 41 Type Hype](https://christoph-gey.de/wp-content/uploads/2017/01/beitragsbilder_type_hype-510x382.jpg)
![DPDHL - Corporate Identity Communication 42 rapidmail](https://christoph-gey.de/wp-content/uploads/2017/09/beitragsbild_rapidmail-510x382.jpg)
![DPDHL - Corporate Identity Communication 43 Google Care](https://christoph-gey.de/wp-content/uploads/2016/04/beitragsbild_google_care-510x382.jpg)
![DPDHL - Corporate Identity Communication 44 Vegetaria](https://christoph-gey.de/wp-content/uploads/2016/02/beitragsbild_vegetaria-510x382.jpg)
![DPDHL - Corporate Identity Communication 45 Creative Wisdom](https://christoph-gey.de/wp-content/uploads/2015/05/beitragsbild_creative_wisdom.jpg)
![DPDHL - Corporate Identity Communication 46 Pernod Ricard](https://christoph-gey.de/wp-content/uploads/2015/09/beitragsbild_pernod_ricard-510x382.jpg)
![DPDHL - Corporate Identity Communication 47 Volvo](https://christoph-gey.de/wp-content/uploads/2015/09/beitragsbild_volvo-510x382.jpg)
![DPDHL - Corporate Identity Communication 48 Damovo](https://christoph-gey.de/wp-content/uploads/2015/09/beitragsbild_damovo-510x382.jpg)
![DPDHL - Corporate Identity Communication 49 Peugeot](https://christoph-gey.de/wp-content/uploads/2015/09/beitragsbild_peugeot-510x382.jpg)
![DPDHL - Corporate Identity Communication 56 Color Experiments](https://christoph-gey.de/wp-content/uploads/2017/01/beitragsbild_colorexperiment_christoph_gey-510x382.jpg)
![DPDHL - Corporate Identity Communication 57 Logos](https://christoph-gey.de/wp-content/uploads/2015/05/beitragsbild_corporate_design_logos.jpg)
![DPDHL - Corporate Identity Communication 59 Goldwell](https://christoph-gey.de/wp-content/uploads/2015/09/beitragsbild_goldwell-510x382.jpg)