OFFICIAL COMMUNICATION OF THE

CORPORATE IDENTITY REFRESH

of the DPDHL Group

BACKGROUND INFORMATION

In order to set the Deutsche Post DHL Group apart from the competition, Strichpunkt Design refreshed their  corporate identity to make it more unique, emotional and consistent. It is going to be used all across the globe. My task was to communicate that refreshed corporate identity to the 519.544 employees. That starts by making things excellent and keeping it simple. Giving the employees helpful building blocks and tools that make it easy to bring their brand to life.

 

Agency: Strichpunkt Design
Client: DPDHL Group
My role: Creative LeadSenior Art DirectorIllustrator

Main visual idea

THE VISUAL LANGUAGE

If designing new media is going to be as easy as playing with buliding blocks, it seems only natural to use building blocks as a visual language. Simply. Excellence.

UX DESIGN

Finding a way to show the corporate identity refresh, which was still in the making – with a corporate design which was in the making as well.

OUTCOME

A multipage, responsive microsite along with newsletters and other communication formats.

ILLUSTRATIONS

More than 20 pixel correct, isometric illustrations, which have been animated by the talented team of Strichpunkt.

CREDITS

The team who delivered the package

Agency
Strichpunkt Design

Client
DPDHL Group

Creative Director
Nico Wüst
Fabian Hammans

Senior Art Director & Illustrator
Christoph Gey

PM
Chuente Noufena

UX Design
Christoph Gey
Patric Sterrantino

Developer
Kai Ziefle
Manuel Maier
Thomas Michelbach

 

Motion Designer
Moritz Janas

Animation
Thommy Zelenik
Daniel Zeitler
Josip Ledic
Yannic Sowoidnich