steda
Corporate Design Development, E-Commerce Shop & Website
The German based manufacturer of summer houses, car ports, roofings, garden landscaping, sun protection and much more asked the members of Netzhaut Netzwerk to create the new corporate design as well as the new e-commerce shop.
The new design shows the quality of the company by creating a hand made look. Primeraly by the usuage of hand drawn illustrations, photos that show the process of making and textures such as wood and metal.
I joined Netzhaut Netzwerk as a Freelance Art Director and a Freelance UI Designer. We worked closely with the managers and designers of steda to create a branding that stands for the philosophy of the company and represents them in the way they want to.
Agency: Netzhaut Netzwerk
Client: steda GmbH & Co. KG
My role: Creative Director, Art Director, UX&UI Designer & Illustrator
![steda - freelance art director 1](https://christoph-gey.de/wp-content/uploads/2019/06/user-interface_steda_e-commerce_01.jpg)
![steda - freelance art director 2](https://christoph-gey.de/wp-content/uploads/2019/06/design-online-configurator-steda.jpg)
![steda - freelance art director 3](https://christoph-gey.de/wp-content/uploads/2019/06/screendesign_steda_christoph_gey_freelancer.jpg)
![Wintergarten_ui_ux](https://christoph-gey.de/wp-content/uploads/2020/08/Wintergarten_ui_ux.jpg)
![steda_illustration Illustration Kota, Badefass, Fasssauna, Sonnenschutz, Sonnensegel, Baumaterialien](https://christoph-gey.de/wp-content/uploads/2020/08/steda_illustration.jpg)
![Spezialanfertigungen Illustration Spezialanfertigung Grafik Design](https://christoph-gey.de/wp-content/uploads/2020/08/Spezialanfertigungen.jpg)
![E-Commerce E-Commerce Shop Portal Design with UI and UX Design](https://christoph-gey.de/wp-content/uploads/2020/08/E-Commerce-scaled.jpg)
Agency
Netzhaut Netzwerk
Client
steda GmbH & Co. KG
Concepter
Christoph Gey,
Stefan Mels,
Stefan Ripperda
Consultant
Stefan Mels
Development
Oliver Lindenlauf
Tim Krüger
![steda - freelance art director 4 Dyn – Corporate Design](https://christoph-gey.de/wp-content/uploads/2023/09/dyn-corporate-design-branding-by-freelance-art-director-christoph-gey-from-leipzig-510x382.jpg)
![steda - freelance art director 5 botBrains – Corporate Design Development](https://christoph-gey.de/wp-content/uploads/2023/06/beitragsbild-botBrains-by-Christoph-Gey-510x382.jpg)
![steda - freelance art director 6 Bookillustration – Coverillustration – Ich rette die Welt, aber erst mal eine rauchen](https://christoph-gey.de/wp-content/uploads/2022/03/beitragsbild_ich-rette-die-welt-510x382.jpg)
![steda - freelance art director 7 Peakdiver – corporate illustration](https://christoph-gey.de/wp-content/uploads/2022/03/beitragsbilder_peakdiver-510x382.jpg)
![steda - freelance art director 8 DFL](https://christoph-gey.de/wp-content/uploads/2021/07/beitragsbild_dfl-510x382.jpg)
![steda - freelance art director 9 AXA – Illustrationen](https://christoph-gey.de/wp-content/uploads/2021/03/beitragsbild_AXA-510x382.jpg)
![steda - freelance art director 10 Roastclub – Corporate Design Development](https://christoph-gey.de/wp-content/uploads/2021/03/beitragsbilder_roastclub-510x382.jpg)
![steda - freelance art director 11 Ca Go – Corporate Design Development](https://christoph-gey.de/wp-content/uploads/2020/12/beitragsbild_ca-go-510x382.jpg)
![steda - freelance art director 12 One Life – Corporate Design](https://christoph-gey.de/wp-content/uploads/2020/04/beitragsbild_one-life-510x382.jpg)
![steda - freelance art director 13 KulturKenner – Screendesign](https://christoph-gey.de/wp-content/uploads/2019/10/beitragsbild_KulturKenner-510x382.jpg)
![steda - freelance art director 14 steda – freelance art director](https://christoph-gey.de/wp-content/uploads/2019/06/beitragsbilder_steda-510x382.jpg)
![steda - freelance art director 15 StepStone](https://christoph-gey.de/wp-content/uploads/2019/06/beitragsbild_stepstone-510x382.jpg)
![steda - freelance art director 16 DPDHL – Corporate Identity Communication](https://christoph-gey.de/wp-content/uploads/2019/02/beitragsbild_dpdhl_3-510x382.jpg)
![steda - freelance art director 17 GEDANKENtanken](https://christoph-gey.de/wp-content/uploads/2018/04/beitragsbild_GEDANKENtanken-510x382.jpg)
![steda - freelance art director 18 Best Of Content Marketing Award](https://christoph-gey.de/wp-content/uploads/2017/12/best-of-content-marketing-510x382.jpg)
![steda - freelance art director 19 Audi – Corporate Design Development](https://christoph-gey.de/wp-content/uploads/2017/01/beitragsbild_audi-510x382.jpg)
![steda - freelance art director 20 Black(out) & White(ness)](https://christoph-gey.de/wp-content/uploads/2017/02/beitragsbild_black_and_beauty-510x382.jpg)
![steda - freelance art director 21 Type Hype](https://christoph-gey.de/wp-content/uploads/2017/01/beitragsbilder_type_hype-510x382.jpg)
![steda - freelance art director 22 rapidmail](https://christoph-gey.de/wp-content/uploads/2017/09/beitragsbild_rapidmail-510x382.jpg)
![steda - freelance art director 23 Google Care](https://christoph-gey.de/wp-content/uploads/2016/04/beitragsbild_google_care-510x382.jpg)
![steda - freelance art director 24 Vegetaria](https://christoph-gey.de/wp-content/uploads/2016/02/beitragsbild_vegetaria-510x382.jpg)
![steda - freelance art director 25 Creative Wisdom](https://christoph-gey.de/wp-content/uploads/2015/05/beitragsbild_creative_wisdom.jpg)
![steda - freelance art director 26 Pernod Ricard](https://christoph-gey.de/wp-content/uploads/2015/09/beitragsbild_pernod_ricard-510x382.jpg)
![steda - freelance art director 27 Volvo](https://christoph-gey.de/wp-content/uploads/2015/09/beitragsbild_volvo-510x382.jpg)
![steda - freelance art director 28 Damovo](https://christoph-gey.de/wp-content/uploads/2015/09/beitragsbild_damovo-510x382.jpg)
![steda - freelance art director 29 Peugeot](https://christoph-gey.de/wp-content/uploads/2015/09/beitragsbild_peugeot-510x382.jpg)
![steda - freelance art director 36 Color Experiments](https://christoph-gey.de/wp-content/uploads/2017/01/beitragsbild_colorexperiment_christoph_gey-510x382.jpg)
![steda - freelance art director 37 Logos](https://christoph-gey.de/wp-content/uploads/2015/05/beitragsbild_corporate_design_logos.jpg)
![steda - freelance art director 39 Goldwell](https://christoph-gey.de/wp-content/uploads/2015/09/beitragsbild_goldwell-510x382.jpg)