DriveNow is a joint venture between BMW, MINI and Sixt that provides carsharing services in several cities in Europe and North America. DriveNow service began in Munich Germany in June 2011. As of September 2015, DriveNow operates over 4,000 vehicles in six countries worldwide and with over 500,000 customers. They asked us to do their global branding.
Agency: Newcast
Client: DriveNow (BMW, MINI, SIXT)
Art Director: Christoph Gey
![DriveNow 2](https://christoph-gey.de/wp-content/uploads/2014/03/DriveNow_Landscape.jpg)
![DriveNow 3](https://christoph-gey.de/wp-content/uploads/2016/05/DriveNow_Christoph_Gey_01.jpg)
![DriveNow 4](https://christoph-gey.de/wp-content/uploads/2016/05/DriveNow_Christoph_Gey_03.jpg)
![DriveNow 5](https://christoph-gey.de/wp-content/uploads/2016/05/DriveNow_Christoph_Gey_04.jpg)
![DriveNow 6](https://christoph-gey.de/wp-content/uploads/2016/05/DriveNow_Christoph_Gey_05.jpg)
![DriveNow 7](https://christoph-gey.de/wp-content/uploads/2016/05/DriveNow_Christoph_Gey_06.jpg)
Client
DriveNow (BMW, MINI, SIXT)
Creative Lead
Michael Brandt
Art Director
Christoph Gey
Senior Consultant
Sofia Ben Messoud
![DriveNow 8 Dyn – Corporate Design](https://christoph-gey.de/wp-content/uploads/2023/09/dyn-corporate-design-branding-by-freelance-art-director-christoph-gey-from-leipzig-510x382.jpg)
![DriveNow 9 botBrains – Corporate Design Development](https://christoph-gey.de/wp-content/uploads/2023/06/beitragsbild-botBrains-by-Christoph-Gey-510x382.jpg)
![DriveNow 10 Bookillustration – Coverillustration – Ich rette die Welt, aber erst mal eine rauchen](https://christoph-gey.de/wp-content/uploads/2022/03/beitragsbild_ich-rette-die-welt-510x382.jpg)
![DriveNow 11 Peakdiver – corporate illustration](https://christoph-gey.de/wp-content/uploads/2022/03/beitragsbilder_peakdiver-510x382.jpg)
![DriveNow 12 DFL](https://christoph-gey.de/wp-content/uploads/2021/07/beitragsbild_dfl-510x382.jpg)
![DriveNow 13 AXA – Illustrationen](https://christoph-gey.de/wp-content/uploads/2021/03/beitragsbild_AXA-510x382.jpg)
![DriveNow 14 Roastclub – Corporate Design Development](https://christoph-gey.de/wp-content/uploads/2021/03/beitragsbilder_roastclub-510x382.jpg)
![DriveNow 15 Ca Go – Corporate Design Development](https://christoph-gey.de/wp-content/uploads/2020/12/beitragsbild_ca-go-510x382.jpg)
![DriveNow 16 One Life – Corporate Design](https://christoph-gey.de/wp-content/uploads/2020/04/beitragsbild_one-life-510x382.jpg)
![DriveNow 17 KulturKenner – Screendesign](https://christoph-gey.de/wp-content/uploads/2019/10/beitragsbild_KulturKenner-510x382.jpg)
![DriveNow 18 steda – freelance art director](https://christoph-gey.de/wp-content/uploads/2019/06/beitragsbilder_steda-510x382.jpg)
![DriveNow 19 StepStone](https://christoph-gey.de/wp-content/uploads/2019/06/beitragsbild_stepstone-510x382.jpg)
![DriveNow 20 DPDHL – Corporate Identity Communication](https://christoph-gey.de/wp-content/uploads/2019/02/beitragsbild_dpdhl_3-510x382.jpg)
![DriveNow 21 GEDANKENtanken](https://christoph-gey.de/wp-content/uploads/2018/04/beitragsbild_GEDANKENtanken-510x382.jpg)
![DriveNow 22 Best Of Content Marketing Award](https://christoph-gey.de/wp-content/uploads/2017/12/best-of-content-marketing-510x382.jpg)
![DriveNow 23 Audi – Corporate Design Development](https://christoph-gey.de/wp-content/uploads/2017/01/beitragsbild_audi-510x382.jpg)
![DriveNow 24 Black(out) & White(ness)](https://christoph-gey.de/wp-content/uploads/2017/02/beitragsbild_black_and_beauty-510x382.jpg)
![DriveNow 25 Type Hype](https://christoph-gey.de/wp-content/uploads/2017/01/beitragsbilder_type_hype-510x382.jpg)
![DriveNow 26 rapidmail](https://christoph-gey.de/wp-content/uploads/2017/09/beitragsbild_rapidmail-510x382.jpg)
![DriveNow 27 Google Care](https://christoph-gey.de/wp-content/uploads/2016/04/beitragsbild_google_care-510x382.jpg)
![DriveNow 28 Vegetaria](https://christoph-gey.de/wp-content/uploads/2016/02/beitragsbild_vegetaria-510x382.jpg)
![DriveNow 29 Creative Wisdom](https://christoph-gey.de/wp-content/uploads/2015/05/beitragsbild_creative_wisdom.jpg)
![DriveNow 30 Pernod Ricard](https://christoph-gey.de/wp-content/uploads/2015/09/beitragsbild_pernod_ricard-510x382.jpg)
![DriveNow 31 Volvo](https://christoph-gey.de/wp-content/uploads/2015/09/beitragsbild_volvo-510x382.jpg)
![DriveNow 32 Damovo](https://christoph-gey.de/wp-content/uploads/2015/09/beitragsbild_damovo-510x382.jpg)
![DriveNow 33 Peugeot](https://christoph-gey.de/wp-content/uploads/2015/09/beitragsbild_peugeot-510x382.jpg)
![DriveNow 40 Color Experiments](https://christoph-gey.de/wp-content/uploads/2017/01/beitragsbild_colorexperiment_christoph_gey-510x382.jpg)
![DriveNow 41 Logos](https://christoph-gey.de/wp-content/uploads/2015/05/beitragsbild_corporate_design_logos.jpg)
![DriveNow 43 Goldwell](https://christoph-gey.de/wp-content/uploads/2015/09/beitragsbild_goldwell-510x382.jpg)