DRIVE NOW
Digital Branding
DriveNow is a joint venture between BMW, MINI and Sixt that provides carsharing services in several cities in Europe and North America. DriveNow service began in Munich Germany in June 2011. As of September 2015, DriveNow operates over 4,000 vehicles in six countries worldwide and with over 500,000 customers. They asked us to do their global branding.
Agency: Newcast
Client: DriveNow (BMW, MINI, SIXT)
Art Director: Christoph Gey
Client
DriveNow (BMW, MINI, SIXT)
Creative Lead
Michael Brandt
Art Director
Christoph Gey
Senior Consultant
Sofia Ben Messoud
