111 Fictional Posters
I’ve designed 111 fictional posters to experiment with various ideas, typography, colors, lighting, and textures. As a freelance art director who has worked with the same clients for years—like I do for DFL and Dyn—these creative exercises are essential. They help keep my mind sharp and my skills fresh. Without regular challenges, you quickly lose your creative edge and fall back on familiar patterns that, while effective, don’t excite the client or yourself in the long run.
This attempt to explore new approaches and break away from my usual paths was initially intended just for myself. But now I’ve made it public—perhaps someone out there might find a bit of inspiration in it.
Agency: Freelance
Client: Freelance
My role:
– Freelance Creative Director
– Freelance Art Director
– Freelance Graphic Designer
– Freelance Illustrator
