Pernod Ricard is a French company that produces distilled beverages. The company’s eponymous products, Pernod Anise and Ricard Pastis, are both anise-flavoured liqueurs and are often referred to simply as Pernod or Ricard. The company also produces several other types of pastis. Pernod Ricard asked us to create their Digital Corporate Design by building the website for their Prestige Selection.
The Challenge was to create a comprehensive branding for more than 15 brands such as “Absolut Vodka”, “The Glenlivet”, “Strathisla” and many more – all with their own strong and unique branding – and to transfer this into an online presentation.
Agency: Zum goldenen Hirschen
Client: Pernod Ricard
Creative Lead & Art Direction: Christoph Gey
Client: Pernod Ricard
Creative Lead & Art Direction: Christoph Gey
![Pernod Ricard 2](https://christoph-gey.de/wp-content/uploads/2015/09/christoph_gey_freelance_artdirector_pernod_ricard09.jpg)
![Prestige Selection Home](https://christoph-gey.de/wp-content/uploads/2015/09/christoph_gey_freelance_artdirector_pernod_ricard01.jpg)
![Pernod-Ricard-Beefeater](https://christoph-gey.de/wp-content/uploads/2021/04/Pernod-Ricard-Beefeater.jpg)
![Pernod Ricard 3](https://christoph-gey.de/wp-content/uploads/2015/09/christoph_gey_freelance_artdirector_pernod_ricard03.jpg)
![Pernod Ricard 4](https://christoph-gey.de/wp-content/uploads/2015/09/christoph_gey_freelance_artdirector_pernod_ricard05.jpg)
![Pernod-Ricard-Corporate-Design-Tablet](https://christoph-gey.de/wp-content/uploads/2021/04/Pernod-Ricard-Corporate-Design-Tablet-scaled.jpg)
![Pernod Ricard 5](https://christoph-gey.de/wp-content/uploads/2015/09/christoph_gey_freelance_artdirector_pernod_ricard04.jpg)
![Pernod Ricard 6](https://christoph-gey.de/wp-content/uploads/2015/09/christoph_gey_freelance_artdirector_pernod_ricard07.jpg)
![Pernod Ricard 7](https://christoph-gey.de/wp-content/uploads/2015/09/christoph_gey_freelance_artdirector_pernod_ricard06.jpg)
![Corporate-Design-Pernod-Ricard-Bottles-Absolut](https://christoph-gey.de/wp-content/uploads/2021/04/Corporate-Design-Pernod-Ricard-Bottles-Absolut.jpg)
![Pernod Ricard 8](https://christoph-gey.de/wp-content/uploads/2015/09/pernodricard_landscapes01.jpg)
![Pernod Ricard 9](https://christoph-gey.de/wp-content/uploads/2015/09/pernodricard_landscapes07.jpg)
![Pernod Ricard 10](https://christoph-gey.de/wp-content/uploads/2015/09/pernodricard_landscapes04.jpg)
![Pernod Ricard 11](https://christoph-gey.de/wp-content/uploads/2015/09/pernodricard_landscapes02.jpg)
![Pernod Ricard 12](https://christoph-gey.de/wp-content/uploads/2015/09/pernodricard_landscapes05.jpg)
![Pernod Ricard 13](https://christoph-gey.de/wp-content/uploads/2015/09/pernodricard_landscapes08.jpg)
![Pernod Ricard 14](https://christoph-gey.de/wp-content/uploads/2015/09/pernodricard_landscapes03.jpg)
![Pernod Ricard 15](https://christoph-gey.de/wp-content/uploads/2015/09/pernodricard_landscapes06.jpg)
![Pernod Ricard 16](https://christoph-gey.de/wp-content/uploads/2015/09/pernodricard_landscapes09.jpg)
Agency
Zum goldenen Hirschen
Zum goldenen Hirschen
Client
Pernod Ricard
Creative Lead
Christoph Gey & Jakob Szroborz
Christoph Gey & Jakob Szroborz
Art Direction & Conception
Christoph Gey
Senior Consultant & Conception
Christoph von Hunnius
Christoph von Hunnius
Programming & Conception
Add2 digital communication
Text:
Textschwestern
![Pernod Ricard 17 Dyn – Corporate Design](https://christoph-gey.de/wp-content/uploads/2023/09/dyn-corporate-design-branding-by-freelance-art-director-christoph-gey-from-leipzig-510x382.jpg)
![Pernod Ricard 18 botBrains – Corporate Design Development](https://christoph-gey.de/wp-content/uploads/2023/06/beitragsbild-botBrains-by-Christoph-Gey-510x382.jpg)
![Pernod Ricard 19 Bookillustration – Coverillustration – Ich rette die Welt, aber erst mal eine rauchen](https://christoph-gey.de/wp-content/uploads/2022/03/beitragsbild_ich-rette-die-welt-510x382.jpg)
![Pernod Ricard 20 Peakdiver – corporate illustration](https://christoph-gey.de/wp-content/uploads/2022/03/beitragsbilder_peakdiver-510x382.jpg)
![Pernod Ricard 21 DFL](https://christoph-gey.de/wp-content/uploads/2021/07/beitragsbild_dfl-510x382.jpg)
![Pernod Ricard 22 AXA – Illustrationen](https://christoph-gey.de/wp-content/uploads/2021/03/beitragsbild_AXA-510x382.jpg)
![Pernod Ricard 23 Roastclub – Corporate Design Development](https://christoph-gey.de/wp-content/uploads/2021/03/beitragsbilder_roastclub-510x382.jpg)
![Pernod Ricard 24 Ca Go – Corporate Design Development](https://christoph-gey.de/wp-content/uploads/2020/12/beitragsbild_ca-go-510x382.jpg)
![Pernod Ricard 25 One Life – Corporate Design](https://christoph-gey.de/wp-content/uploads/2020/04/beitragsbild_one-life-510x382.jpg)
![Pernod Ricard 26 KulturKenner – Screendesign](https://christoph-gey.de/wp-content/uploads/2019/10/beitragsbild_KulturKenner-510x382.jpg)
![Pernod Ricard 27 steda – freelance art director](https://christoph-gey.de/wp-content/uploads/2019/06/beitragsbilder_steda-510x382.jpg)
![Pernod Ricard 28 StepStone](https://christoph-gey.de/wp-content/uploads/2019/06/beitragsbild_stepstone-510x382.jpg)
![Pernod Ricard 29 DPDHL – Corporate Identity Communication](https://christoph-gey.de/wp-content/uploads/2019/02/beitragsbild_dpdhl_3-510x382.jpg)
![Pernod Ricard 30 GEDANKENtanken](https://christoph-gey.de/wp-content/uploads/2018/04/beitragsbild_GEDANKENtanken-510x382.jpg)
![Pernod Ricard 31 Best Of Content Marketing Award](https://christoph-gey.de/wp-content/uploads/2017/12/best-of-content-marketing-510x382.jpg)
![Pernod Ricard 32 Audi – Corporate Design Development](https://christoph-gey.de/wp-content/uploads/2017/01/beitragsbild_audi-510x382.jpg)
![Pernod Ricard 33 Black(out) & White(ness)](https://christoph-gey.de/wp-content/uploads/2017/02/beitragsbild_black_and_beauty-510x382.jpg)
![Pernod Ricard 34 Type Hype](https://christoph-gey.de/wp-content/uploads/2017/01/beitragsbilder_type_hype-510x382.jpg)
![Pernod Ricard 35 rapidmail](https://christoph-gey.de/wp-content/uploads/2017/09/beitragsbild_rapidmail-510x382.jpg)
![Pernod Ricard 36 Google Care](https://christoph-gey.de/wp-content/uploads/2016/04/beitragsbild_google_care-510x382.jpg)
![Pernod Ricard 37 Vegetaria](https://christoph-gey.de/wp-content/uploads/2016/02/beitragsbild_vegetaria-510x382.jpg)
![Pernod Ricard 38 Creative Wisdom](https://christoph-gey.de/wp-content/uploads/2015/05/beitragsbild_creative_wisdom.jpg)
![Pernod Ricard 39 Pernod Ricard](https://christoph-gey.de/wp-content/uploads/2015/09/beitragsbild_pernod_ricard-510x382.jpg)
![Pernod Ricard 40 Volvo](https://christoph-gey.de/wp-content/uploads/2015/09/beitragsbild_volvo-510x382.jpg)
![Pernod Ricard 41 Damovo](https://christoph-gey.de/wp-content/uploads/2015/09/beitragsbild_damovo-510x382.jpg)
![Pernod Ricard 42 Peugeot](https://christoph-gey.de/wp-content/uploads/2015/09/beitragsbild_peugeot-510x382.jpg)
![Pernod Ricard 49 Color Experiments](https://christoph-gey.de/wp-content/uploads/2017/01/beitragsbild_colorexperiment_christoph_gey-510x382.jpg)
![Pernod Ricard 50 Logos](https://christoph-gey.de/wp-content/uploads/2015/05/beitragsbild_corporate_design_logos.jpg)
![Pernod Ricard 52 Goldwell](https://christoph-gey.de/wp-content/uploads/2015/09/beitragsbild_goldwell-510x382.jpg)