Building relationships – Win people over with design
Branding is a relationship, not a broadcast. Learn how to use mirroring, the Franklin Effect, and reciprocity to build deep brand loyalty.
Interior – The creative space that designes with you
Is your office a workshop for masters or a playground for distractions? Discover why sterile cubicles and “Google-style” offices stifle true creativity – and how to build a physical environment that fosters depth, haptics, and architectural focus.
Führung von Designteams: Introvertierte Menschen vs. Verstecker
Stille in einem Designteam kann dreierlei bedeuten: tiefes Nachdenken, verborgene Angst oder fehlendes Wissen. Lerne Architekten von Ausreißern in Ihrer Führungsriege zu unterscheiden.
Leading Design Teams: Introverts vs. Hiders
Silence in a design team can mean three things: deep thought, hidden fear or absent of knowledge. Learn how to distinguish architects from fugitives in your leadership.
The Anatomy of a Choice: Why Logic is Just a Supporting Actor in Branding
Why do we love certain brands while others fade into noise? Discover the neurobiology of choice. From “System 1” thinking to the “Ideal Self,” learn why design is actually navigation through the unconscious – and why logic only shows up to justify what our emotions have already decided.
I DON’T WORK FOR ASSHOLES
On the necessity of a strategic veto. In the design world, we often pretend that every commission is a blessing. We optimize, we polish, we deliver. But there is a line where design stops being a solution – and starts being a dark accomplice. I’ve made a clear decision for myself: I don’t work for assholes. Not as an insult. As a filter.
Global brands based on religion
Why do we call them “Cult Brands”? Because at the highest level, we aren’t looking for features. We are looking for meaning. We are looking for something to believe in.
In my latest essay, I deconstruct 16 world-class brands—from Nike and Hermès to Lululemon and Maserati—that have successfully woven ancient mythological codes into their DNA.
A pencil doesn’t write a novel. And AI doesn’t build a brand. It needs brilliant minds.
It’s 2026. The hype has settled. AI is no longer the “end of design,” but exactly what the pencil and Photoshop were before: a tool. The barrier to execution has collapsed – today, anyone can generate “perfect” interfaces. But in the...
The ROI of Memory: Why Neuroaesthetics Drives Brand Retention in an AI World
AI is flooding the world with generic output. I believe true brand retention isn’t about ‘taste’ – it’s a neurobiological precision tool. Discover why I refuse to build soul-less interfaces and how Neuroaesthetics, Cognitive Fluency, and the ‘Architecture of Mastery’ create a massive ROI in an age of blandness.
The Golden Second: Why Frictionless UX is the Enemy of High-End Desire
“In the luxury segment, efficiency is often the enemy of desire. In this essay, I examine ‘The Golden Second’ and explain why frictionless UX can inadvertently devalue high-end brands. Discover how the principle of the ‘Digital Velvet Curtain’ and psychological depth create digital ceremonies that protect and sustain your pricing power.
- Building relationships – Win people over with design
- Interior – The creative space that designes with you
- Führung von Designteams: Introvertierte Menschen vs. Verstecker
- Leading Design Teams: Introverts vs. Hiders
- The Anatomy of a Choice: Why Logic is Just a Supporting Actor in Branding
- I DON’T WORK FOR ASSHOLES
- Global brands based on religion
- A pencil doesn’t write a novel. And AI doesn’t build a brand. It needs brilliant minds.
- The ROI of Memory: Why Neuroaesthetics Drives Brand Retention in an AI World
- The Golden Second: Why Frictionless UX is the Enemy of High-End Desire
