How to design for dyslexia?
How do you design digital products for people with dyslexia? An essay on typography, structure, and the neuroaesthetics of real accessibility.
What Does a Creative Director Actually Do?
The standard definition explains what a Creative Director does. It doesn’t explain why so many lose their judgment the moment they stop designing themselves.
The Locard principle in branding
Every contact leaves a trace. Not an impression – evidence. A forensic reading of what brands actually deposit in the minds they touch, and why volume alone builds nothing but noise
Creative Humility Insights of an international Creative Director
Working in luxury branding while driving a Dacia. Designing desire for others while deliberately choosing things that need no logo. This is not a contradiction. It is the distance I need to do the work well.
10 Methods for Constructing Visual Brand Expression
Methods have a bad reputation in the creative industry. They are seen as a crutch – a confession that inspiration has failed. The opposite is true. I used them from A Bola to Audi: ten tools for anyone stuck in a creative block who needs a precise way out.
Creative Director – Between Obsession and Mastery
A student promises total dedication. The master doubles the time. This essay explores why obsession alone slows mastery down and what creative directors can learn from a swordsmith who already knew.
When design doesn’t understand the world
Most international design failures aren’t technical. They’re intellectual. The quiet assumption that your own aesthetic logic is universal. That a clean layout reads as trustworthy everywhere, that a thumbs-up means approval, that white signals freshness. It doesn’t. This essay examines what cognitive science, anthropology, and the world’s most-used digital platforms reveal about designing across cultures and why humility, not methodology, is the designer’s most important tool.
The laboratory of freedom
Creativity is not a gift. It is a decision. But most creative environments punish the one thing that makes it possible: the willingness to not know yet. An essay on premature certainty, controlled randomness, and what a pencil sketch taught me about digital design.
Ego vs self-confidence as Creative Director
Ego and self-confidence have always been a topic in the design industry.
Everyone has an opinion on it.
Few talk about the moments where they got it wrong.
The difference is smaller than you think and larger than you hope.
Ego protects your idea. Self-confidence protects the best idea. Whoever had it.
Three stories from my own work where that distinction made all the difference.
An Anatomy of Taste
Taste is not a matter of opinion. It is a system. Built from biology, culture, class and training. And only at the very end: from the individual. An essay on what good taste actually is and why even refined judgment remains a trap.
- How to design for dyslexia?
- What Does a Creative Director Actually Do?
- The Locard principle in branding
- Creative Humility Insights of an international Creative Director
- 10 Methods for Constructing Visual Brand Expression
- Creative Director – Between Obsession and Mastery
- When design doesn’t understand the world
- The laboratory of freedom
- Ego vs self-confidence as Creative Director
- An Anatomy of Taste
