Expertise Christoph Gey - Freelance Creative Director
BRAND. PRODUCT. ACTIVATION.
Combining the precision of human craftsmanship with the efficiency of artificial intelligence to reach hearts.
BRAND DESIGN & IDENTITY
A strong brand needs substance before form. I develop strategic foundations and visual identities that take a clear position, build trust, and make brands fit for the future – from initial strategic analysis to comprehensive design systems.
Brand Strategy
Market analysis, archetypes & brand voice
Brand Storytelling & Content
Narratives that build emotional resonance
Visual Identity
Logo & brand design, typography & color worlds, key visuals & icon sets
Documentation
Brand books, design guidelines & brand architecture
Employer Branding
Authentic positioning in the talent market
“I like his work. Especially the Campari Site. I am sure he will do well.”
Stefan Sagmeister,
CEO of “Sagmeister & Walsh” and world known designer & artist
“His honesty and high quality standards fit perfectly to us. Anytime again.”
Philipp Brune,
Managing Director of “Strichpunkt Design”
“Great guy. Great designer. It’s fun working with him.”
Daniel Könnecke,
Partner at “Deloitte”
“Great UX/UI Designer with an open mind, a creative perspective and a reliable challenger for every project.“
Jill Marei Lops,
Head of Product Development & Activation at “Deutsche Sport Marketing”
DIGITAL PRODUCT EXPERIENCE
Digital products are at the heart of brand perception. I design user-centered interfaces and seamless experiences that translate complex requirements into clear, intuitive, and aesthetic solutions – always with scalability and usability in mind.
UX Design
User research, information architecture & user journeys
UI Design
Visual interface concepts, interaction design & micro-interactions
Design Systems
UI kits & modular pattern libraries
Digital Products
Websites, e-commerce, portals, apps & wearables
Developer Handoff
Precise documentation, FIGMA access and conversations for seamless development transitions
Usability Testing & Accessibility (A11y)
Rigorous quality and inclusive design
Concept Visualization
Visions, mockups & creative direction
Motion & Animation
Interface animations and transitions
Prototyping
Wireframing & high-fidelity prototypes
“Christoph has been an invaluable partner for our team at DFL/Bundesliga. He seamlessly integrated with our internal UX/UI team and supported us across numerous product launches – from concept to delivery. What truly sets Christoph apart is his exceptional speed without ever compromising on quality. He consistently delivered polished, high-quality work under tight timelines, which is rare in this industry. Christoph combines strong strategic thinking with hands-on design excellence and is a pleasure to work with. I highly recommend him.“
Alexander Altenhofen,
Director Product & Technology at DFL Digital Sports
“From the moment Christoph joined DFL Digital Sports, it was clear he’s a designer who speaks the language of engineers. His designs don’t just look great – they scale, they work, and they inspire. He’s the kind of person who makes a tech team stronger just by being part of it.”
Assen Todorov,
Head of Development at DFL Digital Sports
“As freelance Creative Director Christoph helped us building the digital corporate design for our brand Dyn since its founding. In that role he cooperated with multiple departments as well as externals and his input was always valued. He is creative, strategic, and proactive which has always set him apart. If you are looking for someone that strives for finding the best solution in the creative space, I can wholeheartedly recommend him.”
Moritz Michael Mücke,
Head of Product & Technology of “Dyn Media GmbH”
“Christoph did an excellent job as Art Director for our A Bola mobile app project. He provided everything from clickable prototypes to final UI, always keeping the end-user in mind. Working with him was uncomplicated and fast—he handles feedback instantly and is great at collaborative onsite sessions as well as remote work. I highly recommend him for his speed, flexibility, and high-quality design work.”
Jakob Vestner,
Product Manager of “Ringier Sports Media”
BRAND ACTIVATION & CRAFT
The best strategy only works when it comes to life with precision at every touchpoint. Whether in digital campaigns, on social media, or in high-quality print. I ensure a consistent, masterfully executed brand presence.
Campaigns & Advertising
Concept, art direction & key visuals, OOH & print campaigns
Illustration
Brand illustrations, custom iconography
Infographics
Visualize data in an understandable and engaging way.
Social Media
Content strategy, grid design & performance ad design, story, reel & feed formats
Print & Editorial
Premium stationery, editorial design & packaging
“I highly recommend Christoph Gey for his outstanding collaboration with Dyn Media. His expertise and dedication have significantly contributed to the success of our projects. Christoph’s communication skills, proactive approach, and commitment to delivering high-quality results make him a valuable asset to any team.“
Andreas Heyden,
CEO at Dyn Media GmbH
“I have had the opportunity to work with Christoph on a visionary project. His creativity and strategic thinking are wonderful in combination with his aesthetic sensitivity. Very impressive. He is ready to deal with difficult situations and solve the problems on time to get the job done. He got a very positive attitude towards work. It was a pleasure to work with him and I highly recommend him.”
Tatiana Spohr,
CEO TS Digital GmbH
“Christoph was an integral part of the team and provided valuable support in developing design and interaction principles, creating an icon language, and designing a website. We were impressed by his calm, friendly, and open manner, his high level of reliability, and his creative results. I look forward to the next opportunity to work with Christoph.”
Nico Wüst,
Head of Design Systems & Unit Lead of “Strichpunkt GmbH”
“With Christoph in your project as an art director, you can be sure that the design is finished within timing and looks stunning. He truly understands the client’s wishes and can translate them into beautiful visual design. Besides that, he’s a very likable and nice guy.”
Micha Brandt,
Principal Product Designer & Design Lead at “Publicis Sapient”
Good design doesn’t happen in front of the client. It happens with them. I open the process, not out of insecurity, but because the result improves when two perspectives meet. The process should feel easy and pleasant. No one wants drama.
Interactive
You decide how close you want to be. Occasional check-ins or deep involvement throughout. My door is always open.
Direct
I work eye to eye. Remote or at your kitchen table. No detours, no distance.
Live
On request, I design directly with you on screen. No finished draft as a surprise. Just the work, visible as it takes shape.
What emerges is more than the sum of its parts: your expertise and my craft. Somewhere in between lies what neither of us could have reached alone.
International Freelance Creative Director & Digital Product Designer
Let's create something meaningful together
I love what I do - for me, design is less of a job and more of a calling. That's why I enjoy working with ambitious individuals and mid-sized businesses just as much as I do with global players. If you bring that same passion to your project, I’d love to hear from you. Let’s find out together how we can take your vision to the next level.