How to design for dyslexia?
How do you design digital products for people with dyslexia? An essay on typography, structure, and the neuroaesthetics of real accessibility.
10 Methods for Constructing Visual Brand Expression
Methods have a bad reputation in the creative industry. They are seen as a crutch – a confession that inspiration has failed. The opposite is true. I used them from A Bola to Audi: ten tools for anyone stuck in a creative block who needs a precise way out.
The Human Brain Refuses to Be a Target Audience | Psychology, Design & Individual Perception
The human brain refuses to be a target audience.
I learned that not in a design studio. I learned it during my civil service — working with people living with schizophrenia, borderline disorder, and severe depression.
What I saw there became a design principle I’ve never been able to shake: behind every reaction is a history no dataset captures.
Brand integrity – The sunday closing strategy
Why do giants like Chick-fil-A or B&H close on Sundays? An analysis of how radical renunciation builds authenticity and deep customer loyalty.
The Anatomy of a Choice: Why Logic is Just a Supporting Actor in Branding
Why do we love certain brands while others fade into noise? Discover the neurobiology of choice. From “System 1” thinking to the “Ideal Self,” learn why design is actually navigation through the unconscious – and why logic only shows up to justify what our emotions have already decided.
The Golden Second: Why Frictionless UX is the Enemy of High-End Desire
“In the luxury segment, efficiency is often the enemy of desire. In this essay, I examine ‘The Golden Second’ and explain why frictionless UX can inadvertently devalue high-end brands. Discover how the principle of the ‘Digital Velvet Curtain’ and psychological depth create digital ceremonies that protect and sustain your pricing power.
The 21 Laws of UX – And When to Break Them for Brand Depth
In the digital world, familiarity is often equated with usability. We are told that “frictionless” is the ultimate goal. But in the high-end segment, too much familiarity is dangerous. If every interface follows the same hyper-optimized patterns of a...
Neuroaesthetics – The Psychology of Aesthetic Depth
Beauty is not decoration. It is a neurological necessity. Explore the intersection of neuroaesthetics and brand experience, and discover why brands with depth require more than just a clear interface. A deep dive into the architecture of perception.
- How to design for dyslexia?
- What Does a Creative Director Actually Do?
- The Locard principle in branding
- Creative Humility Insights of an international Creative Director
- 10 Methods for Constructing Visual Brand Expression
- Creative Director – Between Obsession and Mastery
- When design doesn’t understand the world
- The laboratory of freedom
- Ego vs self-confidence as Creative Director
- An Anatomy of Taste
