Creativity is not a personality trait — it is a discipline. In this essay, Berlin-based freelance Creative Director Christoph Gey dismantles the myth of innate talent and argues, drawing on neuroscience and Google’s Project Aristotle, that creativity is a trainable rhythm — and that permission is its only true prerequisite.
Creative blocks are a myth – a convenient excuse for superficial thinking. Those who freeze before a blank page usually don’t lack the right talent – rather, they have framed the wrong problem. Discover why creativity is not a sudden flash of inspiration, but a craft and how you can get your “thinking system” back up and running with eleven targeted interventions.
Long-term client relationships feel like success. But familiarity is a trap. When design teams stop questioning, they stop creating — and start managing decline. A Creative Director on Creative Erosion, and how to rebuild a team’s edge before the brand loses its soul.
Is your office a workshop for masters or a playground for distractions? Discover why sterile cubicles and “Google-style” offices stifle true creativity – and how to build a physical environment that fosters depth, haptics, and architectural focus.
Silence in a design team can mean three things: deep thought, hidden fear or absent of knowledge. Learn how to distinguish architects from fugitives in your leadership.
