Work of a freelance art director, ui designer and illustrator
Seen by billions
Brand Architecture, Digital Experiences, Visual Artistry
I define the visual soul of premium brands by distilling their essence into enduring, signature design. Mastering the craft since 2010.
As an independent Creative Director and Senior Art Director, I develop: Corporate Identities, Scalable Design Systems, Brand Manuals, and Strategic Logo Development. My digital expertise encompasses High-End User Interfaces, Digital Ecosystems, Responsive Architectures, Apps, and Platforms. For brands seeking a deeper distinction, I provide Conceptual Art Direction, Visual Storytelling, Editorial Metaphors, and Custom Iconography. From strategic conception to the final, surgical execution, I translate complex visions into aesthetic benchmarks. Every pixel is a calculated choice—refined through the lens of global experience.
Design made with purpose, precision, and dedication.
Audi
I was asked to join Strichpunkt Design (on a freelance basis) to develope the new, global rebranding of Audi. The interface should become the brand.
Campari Soda
To increase number of sales we were asked to develop a responsive microsite for Campari beverages. With lots of love but within a tiny timeframe we developed a minimalistic and powerful solution with an intuitive user interface and stunning artwork.
Pernod Ricard
I was asked to develop a digital branding for the prestige selection of Pernod Ricard, which contain upper class products/brands such as Absolut Vodka, The Glenlivet, Chivas, Perrier-Jouët, Strathisla, Jameson, Beefeater … The result was a responsive website that contained 48 products and 16 brands. Client happy > Designer happy
Volvo
This beautiful car manufacturer stands for quality made in Sweden. I was asked to create digital indoor displays, microsite ans an outdoor campaign on their corporate website. A big thank you to a wonderful team.
Dyn
Dyn is the new streaming platform for live broadcasts and highlight reporting of all Bundesliga games (and more) in handball, basketball, volleyball, table tennis and hockey.
I have been with Dyn as a UX/UI designer since she started and developed their online corporate design as well as landing pages and microsites and provided advice on the streaming platform.
Ca Go
The new manufacturer of cargo bikes asked me, if I want to work very closely together with him to create his digital corporate design as well as his website, app and much more. It was very interesting to accompany a startup where the product was still in the making.
Ca Go
The new manufacturer of cargo bikes hired me as a freelance art director to work very closely together with them to create their digital corporate design as well as their website, app and much more. It was very interesting to accompany a startup where the product was still in the making.
OneLife
I was honored to join OneLife on their mission to provide clean air for a healthier and more productive life, while also protecting the planet. Pure air needs pure design.
I was hired as a freelance art director to develop a corporate design for the product introduction as well as a responsive, parallax Landingpage and a Pitch Deck.
OneLife
I was honored to join OneLife on their mission to provide clean air for a healthier and more productive life, while also protecting the planet. Pure air needs pure design.
I was hired as a freelance art director to develop a corporate design for the product introduction as well as a responsive, parallax Landingpage and a Pitch Deck.
Stepstone
For Germany’s number one job platform “StepStone” I refreshed the User Interface, create screens for the „Recruiting Area“ and developed an overall creative and visual vision.
1. FC Köln
Redefining development speed: For 1. FC Köln, we executed a Pilot Project that challenges traditional development cycles. Through Vibe Coding, we delivered a fully functional, AR-enhanced VIP companion app in just days—bridging the gap between the physical stadium and digital immersion without compromising on strategic depth.
1. FC Köln
Redefining development speed: For 1. FC Köln, we executed a Pilot Project that challenges traditional development cycles. Through Vibe Coding, we delivered a fully functional, AR-enhanced VIP companion app in just days—bridging the gap between the physical stadium and digital immersion without compromising on strategic depth.
KulturKenner
Digital interface design for a cultural platform from NRW — connecting users with cultural discovery through clear UX and expressive screens.
Roastclub
The german start up company „Roastclub“ supports over 800 craft roasting houses by bringing them together with coffee lovers and people who are searching their personal coffee taste. I’ve created the logo, corporate design, website and packaging.
DPDHL Group
Together with Strichpunkt Design I created the communicate of the corporate identity refresh. That included a microsite, newsletter marketing and a banner campaign.
AXA
During my work as a Freelance Art Director, User Interface Designer and Illustrator for the insurance company “AXA Konzern AG” I’ve created several isometric illustrations. Here a small excerpt
AXA
During my work as a Freelance Art Director, User Interface Designer and Illustrator for the insurance company “AXA Konzern AG” I’ve created several isometric illustrations. Here a small excerpt
ARCHIVE
VARA Design
Heritage-driven identity for an Omani design think tank — ambigram logo, stationery and web concept that bridges tradition and modernity.
Pitch & Sync
I received my first Award (D&AD) by developing a fictional campaign for Pitch & Sync who focus on music consulting. I was illustrating the shit out of my idea, made my first experience with a laser cutter and had so much fun. Fuck the award I simply love the outcome.
Drive Now
Digital design work for shared mobility — intuitive and flexible visuals for evolving user interactions.
BCM Award
Visual branding for content excellence recognition — crafting award identity that resonates with storytelling and prestige.
111 Poster
I’ve designed 111 fictional posters to experiment with various ideas, typography, colors, lighting, and textures. As a freelance art director who has worked with the same clients for years—like I do for DFL and Dyn—these creative exercises are essential. They help keep my mind sharp and my skills fresh.
Fines fantastische Abenteuer
I published my first sell-written children story as well as an audio book. I’m thankful for the experience and the joy it already brought to many lil’ punks.
Vegetaria
Brand visuals for a vegetarian product line — supporting packaging identity with digital design that feels fresh and appetizing.
GEDANKENtanken
Corporate design for a life-guidance platform — crafting identity systems for three sub-brands with clarity and purpose.
Logos
Curated logos, signés and custom marks — strategic symbol systems that give brands an unmistakable visual voice.
botBrains
Human-centric visual identity for an AI integration brand — building clarity into systems that support intelligent solutions.
Steda
The German based manufacturer of summer houses, car ports, roofings, garden landscaping, sun protection and much more asked the members of Netzhaut Netzwerk to create the new corporate design as well as the new e-commerce shop. Here it is.
Zewa
Futuristic Prala Landingpage for Zewa by the freelance Creative Director Christopher Gey