A Bola – Case Study: Digitalizing a National Heritage Brand

by Christoph Gey | Feb 26, 2026

A Bola – Restoring Clarity to a National Heritage Brand. How do you translate 80 years of legacy into a digital ecosystem? For the Portuguese icon A Bola, I reimagined the corporate design. Developing the brand identity alongside a web refresh and OOH campaign, I built a system that balances visual power with functional precision. In collaboration with Ringier, I led the app’s strategic UI-prioritizing accessibility and global scalability. Design that doesn’t just decorate, but restores clarity to a brand with depth.

1. FC Köln – Vibe Coding futuristic app

by Christoph Gey | Feb 17, 2026

111 Posters designed by the freelance Art Director Christoph Gey from Leipzig, Germany

by Christoph Gey | Feb 11, 2025

I’ve designed 111 fictional posters to experiment with various ideas, typography, colors, lighting, and textures. As a freelance art director who has worked with the same clients for years—like I do for DFL and Dyn—these creative exercises are essential. They help keep my mind sharp and my skills fresh. Without regular challenges, you quickly lose your creative edge and fall back on familiar patterns that, while effective, don’t excite the client or yourself in the long run.

This attempt to explore new approaches and break away from my usual paths was initially intended just for myself. But now I’ve made it public—perhaps someone out there might find a bit of inspiration in it.