Best Of Content Marketing Award
Best of Content Marketing Rebranding Redesigning the “Best of Content Marketing Award”With more than 700 submissions the “Best of Content Marketing Award” is one of the biggest competition for content based company communications in Germany....
Audi – Corporate Design Development
Freelance Creative Director Christoph Gey shaped Audi’s global rebranding – a digital-first design system spanning UI, icons, and brand documentation. Red Dot Best of Best.
Black(out) & White(ness)
Black(out) & White(ness) Exploration of patterns and color in art and design Personal Exploration – Art Direction & Visual Research a visual exploration of contrast, perception, and reduction.The project investigates how beauty emerges—or collapses—when stripped...
Type Hype
Type Hype Typography Experiments TYPE HYPE is a self-initiated experimental project exploring typography at its most reduced state. The focus lies on ideas rather than polish, on thinking rather than delivering, and on questioning established patterns instead of...
rapidmail
rapidmail is one of the leading provider of cloud e-mail marketing software. They are founded in 2008 and have over 40.000 happily costumers in over 28 countries around the globe. No matter if highly performant mass-mailings, the projection of marketing automation...
Google Care
The idea UPDATING THE HEALTH SYSTEM Today we have better network coverage than access to medical treatment in most parts of the world. Therefore our medical system has to adapt. This can happen in three steps. Firstly, educate people to help themselves....
Vegetaria
Vegetaria Branding With over 1.100 employees, Lutz Fleischwaren is a leading producer of sausage and meat in Germany. wrw united was responsible for the strategic branding of their vegetarian sub-brand “Vegetaria”. Besides the brand positioning they also...
Creative Wisdom
Creative Wisdom Attitude Some Illustrations I made after reading old entries of my diary. You can → buy them as NFTs. Agency: Private Copyright: Christoph Gey DFL26. July 2021 AXA – Illustrationen17. March 2021 Roastclub – Corporate Design Development12....
Color Experiments
Color Experiments AXA – Illustrationen17. März 2021 Roastclub12. März 2021 ca go21. Dezember 2020 One Life30. April 2020 KulturKenner5. Oktober 2019 steda12. Juni 2019 StepStone10. Juni 2019 DPDHL – Corporate Identity Communication20. Februar 2019...- Creative Erosion – when designed teams stopped to perform at their best
- Hyper-Personalization in Branding: The Precision of One
- Building relationships – Win people over with design
- Interior – The creative space that designes with you
- Leading Design Teams: Introverts vs. Hiders
- The Anatomy of a Choice: Why Logic is Just a Supporting Actor in Branding
- I DON’T WORK FOR ASSHOLES
- Global brands based on religion
- A pencil doesn’t write a novel. And AI doesn’t build a brand. It needs brilliant minds.
- The ROI of Memory: Why Neuroaesthetics Drives Brand Retention in an AI World
