Vegetaria

Branding
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With over 1.100 employees, Lutz Fleischwaren is a leading producer of sausage and meat in Germany. wrw united was responsible for the strategic branding of their vegetarian sub-brand “Vegetaria”. Besides the brand positioning they also created a new packaging, which introduces new character for each product category. I got the pleasure to join the team to help with the digital part of the branding.
Agency: wrw united
Client: Lutz Fleischwaren (Vegetaria)
Senior Art Director Digital: Christoph Gey
Illustration: Christoph Gey
 
 
Crafted with humility, devotion and love. By the freelance creative director Christopher Gey from Leipzig
Crafted with humility, devotion and love.
Agency
wrw united

Client
Lutz Fleischwaren (Vegetaria)

Consultant & Conception
Mariam Claren
Jack Mett Rodriguez

Account Director
Tara Dealwis

Senior Art Direction Digital & Conception
Christoph Gey

Senior Art Direction Print & Conception
Andrea Gotzes

Text
Anja Ehrhardt
Stefan Golling

Development
Nils Klimm

Protected: 1. FC Köln – Vibe Coding futuristic app

Protected: 1. FC Köln – Vibe Coding futuristic app

17. February 2026
111 Posters designed by the freelance Art Director Christoph Gey from Leipzig, Germany

111 Posters designed by the freelance Art Director Christoph Gey from Leipzig, Germany

11. February 2025
Dyn – Corporate Design

Dyn – Corporate Design

7. September 2023
Bookillustration – Coverillustration – Ich rette die Welt, aber erst mal eine rauchen

Bookillustration – Coverillustration – Ich rette die Welt, aber erst mal eine rauchen

30. March 2022
Peakdiver – corporate illustration

Peakdiver – corporate illustration

29. March 2022

Campari Soda

14. September 2021
AXA – Illustrationen

AXA – Illustrationen

17. March 2021
Roastclub – Corporate Design Development

Roastclub – Corporate Design Development

12. March 2021
Ca Go – Corporate Design Development

Ca Go – Corporate Design Development

21. December 2020
One Life – Corporate Design

One Life – Corporate Design

30. April 2020
KulturKenner – Screendesign

KulturKenner – Screendesign

5. October 2019
steda – freelance art director

steda – freelance art director

12. June 2019
StepStone

StepStone

10. June 2019
DPDHL – Corporate Identity Communication

DPDHL – Corporate Identity Communication

20. February 2019
GEDANKENtanken

GEDANKENtanken

26. March 2018
Best Of Content Marketing Award

Best Of Content Marketing Award

16. December 2017
Audi – Corporate Design Development

Audi – Corporate Design Development

7. April 2017
Black(out) & White(ness)

Black(out) & White(ness)

6. April 2017
rapidmail

rapidmail

3. September 2016
Google Care

Google Care

23. April 2016
Vegetaria

Vegetaria

23. February 2016
Creative Wisdom

Creative Wisdom

6. January 2016
Pernod Ricard

Pernod Ricard

16. September 2015
Volvo

Volvo

16. September 2015
Damovo

Damovo

16. September 2015
Peugeot

Peugeot

16. September 2015
Letters of Advice

Letters of Advice

30. January 2015
Campari Soda

Campari Soda

30. January 2015
Pitch & Sync

Pitch & Sync

29. January 2015
Zewa – Easypull

Zewa – Easypull

29. January 2015
DriveNow

DriveNow

28. January 2015
Color Experiments

Color Experiments

27. January 2015
kinder Schokolade

kinder Schokolade

17. October 2014
Goldwell

Goldwell

12. May 2014
Something Is Rotten

Something Is Rotten

16. March 2014
Just say no!

Just say no!

16. March 2014
Fines fantastische Abenteuer

Fines fantastische Abenteuer

16. March 2014
Feel Good Drinks

Feel Good Drinks

16. March 2014
Desperados

Desperados

16. March 2014