Volvo

I was commissioned by HAVAS Worldwide to co-develop a premium visual concept and art direction for a digital outdoor campaign for Volvo Cars — a brand rooted in Scandinavian design, human-centric values, and uncompromising safety.

Context

Volvo is synonymous with quality, safety innovation, and minimalist design — traits that define its global positioning and emotional appeal. The campaign aimed to translate these core brand qualities into a visual narrative that engages audiences across digital outdoor touchpoints while reinforcing Volvo’s guardian brand archetype

Challenge & Strategic Insight

Volvo’s target audience expects clarity, premium aesthetics, and meaningful storytelling — not noisy or gimmicky visuals. My role was to shape a campaign that reflects:

• Safety as reassurance

• Design as clarity

• Emotional resonance rather than mere spectacle

This required balancing bold visual statements with Volvo’s strategic brand values.

Refined visual language
that mirrors Scandinavian minimalism

High-end storytelling
visual sequences that speak to aspiration and trust

Cohesive compositional logic
ensuring that each campaign frame feels intentional and brand-true